Yogyakarta, 30/4/2025 – Amid the shifting focus of American Studies, which is no longer confined to the geographical boundaries of the United States, the Master’s Program in American Studies at Universitas Gadjah Mada demonstrates how a transnational approach opens up a broader and more relevant scope of study. Students not only study America as a nation but also explore how American values, culture, and ideologies move across borders, infiltrate local spaces, and interact with the social realities in Indonesia. From street music to beauty pageant stages, this transnational approach places American Studies as a critical space to understand the intersection of global and local cultures, while also uncovering the power relations that accompany it.

One clear example of how American culture transforms into a local form can be found in the heart of Yogyakarta, specifically in the Wijilan area. A. Fahmi Dahlan, S.S., M.A., examines the hip-hop community in Wijilan, Yogyakarta. With a transnational approach in American Studies and Gramsci’s theory of cultural hegemony, Fahmi explores how the hip-hop culture, originating from America, is not merely imitated but reinterpreted and adapted to the local context. In the hands of the youth in Wijilan, hip-hop becomes more than just music or fashion—it becomes a medium for social criticism, identity expression, and community empowerment. Through activities like Kidz on the Beat, the Soringin festival, and distinctive fashion styles, it is evident how global culture is negotiated into a form that is both contextual and meaningful locally. This research shows that popular culture can create participatory spaces that are inclusive and promote social transformation from the grassroots.

Fahmi Dahlan, S.S., M.A. with Dr. Aris Munandar, M.Hum., Head of the American Studies Master’s Program, FIB UGM

Meanwhile, Aprilia Nilham, S.Pd., M.A., in her study of the Puteri Indonesia pageant, uncovers another side of American cultural hegemony, this time through international beauty contests, which often influence local cultural values in Indonesia. This study reveals how American culture, through the influence of Miss Universe, shapes the Puteri Indonesia pageant and reflects the evolving global cultural hegemony. Using Gramsci’s theory of hegemony, the research shows that while Puteri Indonesia is supposed to reflect Indonesian cultural identity, American culture has subtly integrated into various aspects, from lifestyle to language. Controversies surrounding issues such as bikinis, transgender participants, and cooperation with Israel highlight the tensions between local and global values. On the other hand, this hegemony also underscores the importance of critical understanding of the media and global culture, so that society can balance external influences while maintaining local values in the effort to create an inclusive, just, and competitive society.

Aprilia Nilham, S.Pd., M.A., with Dr. Aris Munandar, M.Hum., Head of the American Studies Master’s Program, FIB UGM

Through a transnational approach in American Studies, both studies encourage us not to passively accept the influence of global culture but to critically reexamine, question, and transform it into something more relevant and meaningful within the local context. American Studies, in this regard, serves not only as a study of America but also as a tool to understand and respond to global forces critically, opening spaces for more just and sovereign discourses. Thus, the contribution of American Studies in responding to global cultural dynamics is significant, both in understanding the influence of America in Indonesia and enriching global discourse with empowered local perspectives.

Yogyakarta, 25/04/2025 – The visit of INCULS students from the Indonesian Tourism Specialization Class to Ullen Sentalu Museum opened new horizons in understanding the Javanese cultural heritage that lives and breathes through every corner of the museum. Located in the cool air of Kaliurang, the museum not only presents a collection of historical objects, but also serves as a dialogue space between the past and the present, where students can dive into noble values that remain relevant in modern tourism development. Each exhibition room, from Gua Selo Giri that showcases the palace’s batik to Kampung Kambang that tells the story of the palace princesses’ lives, holds lessons about the balance between preserving tradition and adapting to changing times.

Through direct interaction with museum guides from the local community, students realized the importance of involving the community in cultural heritage management. The way the museum empowers local residents as active custodians of traditions provides a clear example of how cultural preservation can go hand in hand with improving welfare. This experience taught them that authentic cultural tourism should grow from the roots of the community, not just be a show to fulfill market tastes. The students also learned that every batik motif, building architecture, and room layout in this museum contains a deep philosophy of life about human relationships with nature and each other.

The next activity was a session to try the freshly made jadah tempe. Students experienced firsthand the harmony of the savory taste of fermented tempeh with the sweetness of jadah from sticky rice, all wrapped in the fragrant aroma of banana leaves. Through this culinary experience, they understand how traditional food is not just a matter of taste, but also a medium for cultural preservation and local wisdom in processing natural resources. The visit to the jadah tempe producers completed their understanding of the full ecosystem of Javanese culture – from the philosophical values displayed in the museum to the real practices in people’s daily lives.

This direct interaction with traditional food artisans also opened the students’ eyes to the potential of culinary tourism as part of a holistic cultural tourism experience. They saw opportunities to develop tour packages that not only showcase historical objects, but also bring culture to life through sensory experiences such as tasting and making traditional food. This learning further strengthened their understanding of the importance of involving local communities in any tourism destination development, as well as maintaining the sustainability of culinary traditions as a priceless intangible cultural heritage.

This visit was also a living laboratory for students to observe best practices in cultural destination management. They saw how museums are able to create educational tourism experiences without reducing the sacred value of their collections, as well as how technological adaptations are made while maintaining the essence of tradition. This kind of learning shapes the perspective that tourism development must always consider sustainability. Not only in the environmental sense, but also the sustainability of cultural values and economic benefits for local communities. This experience at Ullen Sentalu and the jadah tempe production site is an important foundation for future tourism professionals to build a more responsible and meaningful destination development model.

[INCULS, Thareeq Arkan Falakh]

Yogyakarta, 28/4/2025 – The Association of Indonesian Regional Language and Literature Students (Imbasadi) held a cultural webinar titled “Mencintai yang Dekat, Mengenal yang Jauh: Imbasadi Menjawab Tantangan AI dan Global lewat Kebudayaan Daerah” (Loving What is Near, Understanding What is Far: Imbasadi Responds to the Challenges of AI and Globalization through Regional Culture) on Sunday (April 13, 2025). The event was part of the series commemorating Imbasadi’s 32nd anniversary.

The webinar featured R. Bima Slamet Raharja, S.S., M.A., a lecturer from the Javanese Language, Literature, and Culture Program at the Faculty of Cultural Sciences, Universitas Gadjah Mada, as the keynote speaker. Noviyanti Alfitri, a student from the same program and a member of Imbasadi’s Research and Community Service Division (P2M), served as the moderator.

In his presentation, R. Bima Slamet Raharja highlighted the role of artificial intelligence (AI) in supporting the preservation and expanding public access to the literary and cultural heritage of the Indonesian archipelago. However, he emphasized that the use of such technologies must be carried out wisely, ensuring that cultural wealth remains respected, safeguarded as a national treasure, and continues to provide lasting benefits.

This cultural webinar demonstrated Imbasadi’s and the Javanese Language, Literature, and Culture Program’s strong commitment to preserving and advancing regional languages, literatures, and cultures amidst the pressures of globalization. The initiative also aligns with the Sustainable Development Goals, particularly in the areas of quality education, sustainable cities and communities, and partnerships for the goals.

[Public Relation of Javanese Literature, Haryo Untoro]

Yogyakarta, 22/04/2025 – As part of an effort to deepen understanding of the dynamics of Indonesian politics, Indonesian Culture and Language Study (INCULS) students visited the Yogyakarta Special Region (DIY) DPRD Building and the DIY Governor’s Office. The visit not only provided insight into the legislative and executive processes at the local level, but also implicitly touched on the principles of sustainable development, particularly in terms of inclusive, transparent and accountable governance.

During the visit to the DPRD DIY, INCULS students discussed with the lecturers the role of the legislature in public policy making. They highlighted the importance of community participation in the political process, which is in line with peace processes that emphasize effective, inclusive and transparent governance. At the Governor’s Office, INCULS students had the opportunity to tour and hear about the challenges and strategies of development in Yogyakarta. Topics such as cultural preservation, poverty alleviation, and improving access to education were discussed. The DIY government emphasized the importance of collaboration between academics, communities, and policy makers to achieve sustainable development. Youth and students play a key role in driving innovation and monitoring public policies.

The visit not only enriched students’ understanding of Indonesian politics, but also made them realize that good public policy is the foundation of achieving the SDGs. By understanding the democratic process and governance, INCULS students are expected to become agents of change who promote sustainable development, both locally and globally. Politics is not just about power, but a tool to realize sustainable social and environmental justice. This activity is proof that political education and awareness of sustainable development must go hand in hand to create a better future. 

[Public Relation of INCULS, Thareeq Arkan Falakh]

Studying abroad is a dream for many students including one from English Studies Program UGM, Benedicta Angie. Since childhood, she had been curious about how people live their lives abroad. As a result, she had been actively searching for an opportunity to study abroad. Indonesian International Student Mobility Awards (IISMA), a program that is funded by the government that gives both vocational and undergraduate students a chance to study abroad in great universities across the world for one semester, was the perfect opportunity for Angie to make her dream come true. After a long selection process, Angie was successfully enrolled in IISMA fully funded program at Korea University, Republic of Korea (South Korea). 

During her stay in Korea University, Angie was enrolled in four courses: Media and Popular Culture in Korea, Criminology, Beginner’s Korean II, and Introduction to Applied Linguistics. One of the most interesting things she spotted while studying in Korea was the Korean students’ competitiveness. Angie realised this difference when she compared her learning experience in Criminology class, which is dominated by Korean students, with other classes that are mostly taken by international students. 

“In class, the local students were not very active in asking and answering questions, they are rather very quiet. But after going through the midterm exam, you can feel how serious they had been studying,” she stated, “Our professor curved our final grades, and must I be honest with you, it was very hard to keep up with them. The contrast is very visible to me, because in other courses, where most students are international students, the class dynamics and competitiveness are not different from the one that I have here in UGM.”

Overall, Angie enjoyed her academic journey in Korea. The classes were fun albeit challenging, and the professors were very helpful. She was a little bit disappointed because she was unable to join any clubs due to her short visiting period. However, she was still able to socialise and made friends through project groups and the buddy association gatherings. 

Besides in-class activity, Angie did many activities to immerse herself in South Korean culture. She visited many palaces, museums, art galleries, and festivals. Most of those places were free of charge, especially on Chuseok (Korean thanksgiving). The people were also very welcoming. Despite the language barrier, they tried their best to understand the foreign students.

From the exchange, aside from academics and multicultural insights, Angie learned to be patient to herself. This is a valuable insight that she would not have gained if she had not studied abroad in Korea. She stated, “Being in my comfort zone in Indonesia has made me forget that everyday is my first day of living. Sometimes I forget that as a human, I will make mistakes, there will be discomfort, and that life is not perfect. I learned so much that if I want to move forward, I must be patient with myself and enjoy the process.” 

After finishing the exchange program, Angie planned to finish her studies in time and enroll herself for a master’s degree abroad. In the meantime, she was eager to help friends who hope to go abroad by giving them advice that can help them with the preparation process. Aside from that, she also planned to use the knowledge she gained from the exchange program, especially Korean language, to fulfil her dream as a translator.

[Bachelor of English Literature, Sekar Ajiningsih]