Who says Arabic Literature students only deal with texts and Middle Eastern culture? Faris Zaky, an active student from the Arabic Literature program at Universitas Gadjah Mada (UGM), proves otherwise. He has successfully demonstrated that a background in the humanities is not a barrier to making a real contribution in the professional world.

Starting with a desire to fill his semester break with productive activities, Faris discovered an internship opportunity. Upon reading that one of the positions available was in the field of Corporate Social Responsibility (CSR), he immediately felt intrigued, even though he initially hesitated, thinking his major was not directly related. With the courage to try, he decided to seize the opportunity. This decision turned out to be fruitful. He was accepted and began an internship experience that introduced him to various community dynamics.

Faris’s interest in social issues is not new. Since the beginning of his studies, he has been active in various community activities such as Ikmasa Mengabdi, Gemilang Desa, Ramadhan di Kampus, and being part of the organizing team for PIONIR Gadjah Mada 2024. From these experiences, his sensitivity to social issues and planning skills have grown, which are now essential assets in his role in CSR.

Despite coming from an Arabic Literature background, Faris found that many skills he acquired during his studies are highly useful in the workplace. The writing and communication skills he honed during his studies became his main assets in conveying information to the community in a clear and understandable manner. Additionally, his experience in managing organizational programs equipped him with the ability to accept criticism, respond to problems with solutions, and prepare public communication materials with appealing visuals—such as graphic design and video editing—all of which support CSR work in the field.

During his internship, Faris was involved in various community development programs covering agriculture, livestock, health, tourism, and the economy. One of the programs he is most proud of is the development of the Bina Mandiri Farmer Group in Pulosari Village through the innovation of biodigester technology that produces bio slurry. This product was then developed into Bio Slurry Plus, an original innovation from PLTP Gunung Salak that has not been implemented elsewhere. This program has proven to increase productivity in the agricultural and livestock sectors and is one of the reasons why the CSR program of PLTP Gunung Salak received the Gold award—the highest level in the national CSR program assessment.

In carrying out his role, Faris also faced challenges, especially in changing the habits of the community that were not entirely appropriate, particularly in agriculture and livestock. He and his team chose to educate gradually, consistently, and with a persuasive approach so that the messages of change could be accepted without offending deeply rooted habits. Throughout this process, Faris upheld local values and culture. He believes that the principle of “where the earth is stepped, there the sky is upheld” is key to building community trust, especially when working in an environment rich in cultural values, such as the area around the Halimun Gunung Salak National Park, even though the program’s target area is outside the conservation zone.

This internship experience has transformed Faris’s perspective on the relationship between literature, social issues, and the professional world. He realized that the knowledge he studied, which he initially thought was only relevant in academic or cultural studies, actually has a close connection to practical needs in the field. Literature is not just about texts; it is also about understanding social contexts, building empathy, and effectively conveying ideas—elements that are crucial in community development. For him, the worlds of literature and work do not oppose each other; rather, they support and strengthen one another.

After completing his internship program, Faris is determined to continue engaging in social activities and deepen his knowledge in community development. He also wants to explore the skills he has honed, such as event planning, design, video editing, and writing, which he believes are highly needed in the social work sector. Faris Zaky’s story is a testament that the courage to step forward, consistent interest, and adaptability can lead students from any discipline to make a real impact on society—even within state-owned enterprises.

Yogyakarta, 10/7/2025 – The Faculty of Cultural Sciences, Universitas Gadjah Mada, once again marked an academic milestone through the doctoral promotion session held on Thursday, July 10, 2025. Arina Isti’anah, a lecturer and researcher in the field of linguistics, officially earned her Doctorate degree after presenting a dissertation titled Ecological Discourse Analysis in Indonesian Tourism Promotion.

Through a corpus-based ecolinguistic approach, Arina’s research examined the language strategies used in the promotion of Indonesian tourism, focusing on English-language content on the official website of the Ministry of Tourism and Creative Economy. Her findings revealed that the narrative tends to overemphasize the physical environment—portraying Indonesia as an exotic tropical country rich in natural resources, yet isolated.

In her presentation, Arina revealed that tourism promotion practices are not only influenced by advertising genres but are also ideologically loaded, leaning toward neoliberalism and capitalism. The exploration of hidden islands and the glorification of natural beauty are wrapped in commodification and privatization, ironically under the guise of eco-friendliness.

Concluding her presentation, Arina emphasized that greenwashing has become a common pattern in tourism promotion. The “eco” and “green” labels often found in tourism campaigns do not always align with true ecological values. She also highlighted the need for further research on the Indonesian version of these texts and the translation strategies involved, including expanding the corpus and applying multimodal discourse analysis to enrich ecolinguistic discussion.

The doctoral promotion, held at the Auditorium of the Faculty of Cultural Sciences UGM, was attended by scholars from various disciplines, students, and colleagues from different institutions. Their presence witnessed Arina’s meaningful contribution to the development of ecolinguistics studies in Indonesia.

With this achievement, Dr. Arina Isti’anah is expected to continue her contributions to critical linguistic and ecological studies, inspiring the next generation of academics to explore how language functions as an ideological tool shaping people’s views of the environment.

Yogyakarta, July 2, 2025 — Muhammad Bagus Ulin Nuha, a 2023 student of the Javanese Language, Literature, and Culture Program at the Faculty of Cultural Sciences (FIB) UGM, is a student who actively develops his potential in the fields of Master of Ceremony (MC) and public speaking.

Bagus’s interest in public speaking began at an early age. While in elementary school, he frequently participated in Indonesian speech competitions. His talent became even more prominent in junior high school, where he won first place in a speech contest. These experiences became the starting point of his journey into the MC world, which he continues to pursue to this day.

“For me, public speaking is not just about performing in front of others—it’s about learning from your surroundings and constantly improving yourself,” said Bagus.

Although academics remain his main priority, Bagus still makes time outside of class to practice and hone his voice. This commitment has given him considerable experience as an MC. One of his notable experiences was being entrusted as the MC for the Gadjah Mada Festival. He is also active as a volunteer, particularly in the event division.

Beyond MC work, Bagus also explores other forms of performing arts. He once studied dance at FIB and performed the traditional Jathilan dance at the 13th Gugur Gunung event organized by the Javanese Language, Literature, and Culture Program in 2024. He considered this a new step in his personal development journey.

That same year, he was also entrusted to guide the Pionir Kampung Budaya 2024 event, which further sharpened his public speaking skills. In addition, Bagus has served as MC for several UGM graduation ceremonies. This year, he was accepted as a part-time student staff at UGM’s Office of Public Relations and Protocol, assigned to the protocol division.

All of these activities align with UGM’s commitment to supporting the Sustainable Development Goals (SDGs), particularly SDG 4: Quality Education, which encourages the development of life skills and vocational training among students. Bagus exemplifies how students can grow beyond the classroom, proving that education is not only about academics but also about shaping character and practical competence.

Furthermore, his experiences in MC and protocol work also support SDG 8: Decent Work and Economic Growth, by fostering early professional readiness during his studies. Through these experiences, students like Bagus are equipping themselves with relevant skills to face the future world of work.

Bagus emphasizes that everyone can develop their potential, as long as they have the willingness and consistency to grow. He also aims to prove that students of Javanese Language, Literature, and Culture have many opportunities to thrive in various fields.

“To all my fellow FIB students—get to know your potential and don’t be afraid to try. FIB and UGM provide platforms for us to grow and develop,” he concluded.

[Public Relations FIB, Alma Syahwalani]

Yogyakarta, July 1, 2025 — Ardhanamesvari Nuringtyas Aji, fondly known as Vari, is a student in the 2023 cohort of the English Literature Program at the Faculty of Cultural Sciences (FIB), Universitas Gadjah Mada. Now entering her fifth semester, Vari continues to actively pursue her passion for music, writing, and exploring new creative experiences — all while juggling her academic responsibilities.

Vari’s talent and enthusiasm for music didn’t appear out of nowhere. From an early age, she was introduced to music, and during her junior high school years, she began collaborating with Kak Hamdani, a teacher who is also a music arranger. This creative partnership has continued to this day. Thanks to that connection, Vari was invited to join a music festival project titled Festaland, organized by a BTS fan community called BTS Homeground — a group of BTS-loving mothers who held a self-funded celebration in Prambanan to mark BTS’s comeback.

At the event, Vari performed BTS songs, including the powerful track “ON.” Her appearance was further elevated through collaborations with various performers, such as Key Dance Dynamic, The Seven Percussion, and the Belik drum group from Lombok. In addition to performing BTS songs, Vari also sang an original piece written by Bu Niken, one of the event’s initiators.

Her musical journey didn’t stop in Prambanan. Vari has independently released several original songs now available on digital music platforms like Spotify. Some of the songs the public can enjoy include “Right Time,” “Satu Cita,” “Kita Indonesia,” and “All On You.”

One of her proudest achievements came when she competed in the national song composition competition FLS2N (now FLS3N). Her song “Satu Cita” won first place at the Yogyakarta regional level and received a special award at the national level.

Vari also collaborated with local Yogyakarta musicians, including the band Langit Sore, through songs titled “Cinta Lainnya” and “Selamat Tinggal Sayang.” She also co-wrote “Kita Indonesia” with a fellow event division member named Cinta, which was specially composed and performed in a collaborative performance featuring various UGM student activity units during the Opening Ceremony of PIONIR Gadjah Mada 2024. This song holds a special place in her heart, as it was performed by more than 50 fellow UKM members and watched by over 10,000 participants of Gadjah Mada Muda 2024 at Pancasila Field, UGM.

Beyond music, Vari currently serves as the President of IMAJI (English Literature Student Association). She is also working on an album of original compositions and has recently begun exploring the world of filmmaking after being involved in a film production — a new creative field she is eager to develop further.

Despite her seemingly busy schedule, Vari believes youth is the best time to explore and try new things. “I just simply do the things that I love,” she said. Vari encourages her fellow students, especially those at FIB, to boldly try new experiences without being afraid of what others might think.

“Just go for the things you want to do. Don’t worry about what people say. While you’re still young and have the opportunity — why not?” — Vari

Vari’s story is a true reflection that being a university student does not mean you have to put your creativity on hold. With her exploratory spirit and fearless curiosity, she proves that limits only exist when we create them ourselves.

Her journey also embodies the spirit of the Sustainable Development Goals (SDGs), particularly in education, creativity, and innovation. By inspiring others to do the same, Vari champions the value of education in developing talent and creativity in the arts.

[FIB Public Relations, Alma Syahwalani]

Amid the surge of technology and the rise of artificial intelligence capable of arranging sentences neatly, Kumala–student of Arabic Literature–chose writing as her path of expression and contribution. “AI-generated writing may be neat, but the emotion and meaning can only come from humans,” she said.

For Kumala, being a student of Arabic Literature is not just about reading classical works or understanding the Arabic language in depth, but also about learning how to voice stories powerfully. Content writing became the medium she chose to bridge theory with practice. She believes that good writing can serve as a bridge connecting emotion, information, and action.

From Interest to Action: How Kumala Began Writing Content

Kumala’s interest in content writing grew alongside her curiosity about the creative process behind content itself. For her, the brainstorming stage is the most crucial. “That’s where it all starts–before the visuals and editing, there’s an idea that needs to be packaged attractively and powerfully,” she explained.

Kumala also brings her academic passion for literature into the world of content. One of her favorite courses is Geoculture and Geopolitics of the Middle East, which opened her eyes to major issues that could be conveyed through writing. “One day, I want to write content that acts as a catalyst to voice issues in the Middle East,” she added.

First Steps at UNAI and Valuable Lessons from One Piece of Content

Although she’s still new to her role as a content writer at UNAI, Kumala has already experienced the challenges of this world. She started by writing carousel content for Instagram, a format that may seem simple but demands high precision. Her biggest challenge? “Finding ideas that are relevant, trending, and emotionally engaging enough to capture the audience’s attention. It’s not easy, but it’s very rewarding,” she said.

Of all the content she has created, her first piece remains the most memorable, not just because it was the first, but because she had to carefully listen to a speaker with an American accent, filter out many sentences, and condense them into a single impactful paragraph. “That’s where I learned how to craft a sentence that truly ‘says something’,” she shared.

The Content Writer as a Communication Bridge

According to Kumala, the role of a content writer is crucial within an institution. “At UNAI, content writing is part of the communications department. So we don’t just create content, we deliver the institution’s messages, vision, and values to the public,” she explained. This shows that good writing isn’t just about aesthetics, it’s also about strategy.

A Message to Students: Dare to Step Outside Your Comfort Zone

Amid her academic and non-academic commitments, Kumala continues to strive to stay motivated. She holds on to one principle: “The life we live today is the dream we had yesterday. So make the most of it and live it wholeheartedly.”

For students who still hesitate to explore beyond their field of study, Kumala has a message: “Being different isn’t bad. Try as many new things as possible, as long as they don’t harm others or yourself. Don’t reach old age with regret, be a youth who explores, and an elder with stories to tell.”

In this digital era, Kumala believes it’s essential for students to equip themselves with various skills. “We don’t know which skill will open the door to our future career. So don’t be afraid to explore. Technology may be advanced, but we humans must be even more advanced.”

And for fellow Arabic Literature students interested in content writing, Kumala ends with one practical tip: “Write what you think. Set small milestones for your skill development so you don’t get stuck in one place and can keep growing.”

[Public Relations of FIB UGM, Candra Solihin]