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  • SDG 8: Decent Work and Economic Growth
  • SDG 8: Decent Work and Economic Growth
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SDG 8: Decent Work and Economic Growth

FIB UGM – Université de Montréal Summer School: Examining the Challenges and Critical Aspects of Mass Tourism in Southeast Asia

News Release Thursday, 25 June 2026

The Faculty of Cultural Sciences (FIB) at Gadjah Mada University (UGM), in collaboration with the Université de Montréal (Canada), is organizing the 2026 Off-Campus Summer School program. Under the theme “The New Orientalism: Understanding the Paradoxes of Mass Tourism in Southeast Asia,” this program invites students from various countries to critically examine the challenges and real-world impacts of the mass tourism industry. This event was the fourth installment of the “Political Issues in Southeast Asia” (POL6615) seminar series, attended by 32 selected students—16 from Canada and 16 from Southeast Asia.

Rooted in the framework of critical tourism studies, this Summer School invites students to understand the contradictory processes generated by the enthusiasm for mass tourism. The phenomenon of tourism in Southeast Asia is seen as presenting real ambiguities; on the one hand, it can foster cultural exchange and economic growth, but on the other hand, it contributes to the commodification of culture, the destruction of local ecosystems, and the construction of an imaginary “authenticity” for the sake of market interests. To explore these complexities, this program emphasizes a comprehensive pedagogical approach. Participants not only listen to theoretical presentations by experts at the R. Soegondo Building, Faculty of Humanities, UGM, but are also immersed in the field to conduct participant-observation research in small groups in Yogyakarta, a major destination rich in cultural and ecological heritage. As part of the academic requirements, every student is required to contribute to the course, prepare summaries of required readings, and produce research reports and reflective journals.

The theoretical complexity surrounding this tourism paradox was immediately brought to life on the first day through a keynote lecture delivered by Prof. Devi Roza K. Kausar, Professor and Dean of the Faculty of Tourism at Pancasila University. In her lecture titled “The Challenges and Paradoxes of Cultural Tourism in Yogyakarta,” Prof. Devi highlighted the ongoing tension between cultural preservation and the commercial expectations of tourism. He specifically analyzed the case study of the Borobudur Temple World Heritage Site to illustrate the real conflict of interest between the economic development of priority destinations and the conservation of cultural heritage.

The Borobudur case clearly demonstrates that tourism is not merely an ordinary economic activity, but rather a political decision shaped by power dynamics, institutional fragmentation, infrastructure priorities, and competing development visions. Through this analysis of a specific case, students are directly invited to critically reflect on how a cultural element is presented to the public, who actually benefits most from this industry, and how young researchers should position themselves ethically when conducting studies in socially and culturally complex environments.

Through this Off-Campus Summer School program, students are expected to move beyond a black-and-white view of tourism as something that is either “beneficial” or “harmful.” The goal is for them to graduate with a more nuanced understanding, while also developing research methodology, academic presentation, and cross-cultural collaboration skills that are crucial for future researchers.

 

[Author: Humas FIB, Zaidan Abdurrahman]

NGO Fair 2025: FIB UGM and ACICIS Initiative in Connecting Students with Social Communities in Yogyakarta

HEADLINESINCULSNews ReleaseSDGs 10: Reduced InequalitiesSDGs 17: Partnerships for the GoalsSDGs 8: Decent work and economic growth Thursday, 21 August 2025

Yogyakarta, 21/8/2025 – The Australian Consortium for ‘In-Country’ Indonesian Studies (ACICIS), in collaboration with the Faculty of Cultural Sciences (FIB) of Gadjah Mada University (UGM), held the 2025 NGO Fair at the Greenland Courtyard of the Margono Building, Faculty of Cultural Sciences (FIB) of Gadjah Mada University (UGM). The event ran from 1:00 PM to 5:00 PM and was open to students and the general public.

This event aimed to introduce various organizations and communities in Yogyakarta and provide opportunities for students interested in volunteering or participating in internship programs. More than 20 organizations were in attendance, including Animal Friends Jogja, Rifka Annisa Women’s Crisis Center, WALHI Yogyakarta, Trash Hero Yogyakarta, the SATUNAMA Foundation, and several other communities and empowerment institutions. Through this activity, students were expected to not only learn about social, environmental, and humanitarian issues but also take an active role in making a real impact on their communities.

ACICIS has been strengthening Indonesia-Australia relations in education and culture with various partners for over 30 years. The Faculty of Cultural Sciences, Gadjah Mada University (UGM), is one of ACICIS’ partners, facilitated by the Faculty’s Supporting Work Unit, INCULS, which focuses on teaching Indonesian Language and Literature (BIPA).

Through activities such as the NGO FAIR, ACICIS and the Faculty of Cultural Sciences, Gadjah Mada University (UGM), hope that this collaboration will continue and have a positive impact on the wider community.

Doctoral Promotion of Arina Isti’anah: Unveiling Ecological Discourse in Indonesian Tourism Promotion

News ReleaseSDG 4 (Quality Education)SDGs 12: Responsible consumption and productionSDGs 13: Climate ActionSDGs 8: Decent work and economic growth Wednesday, 16 July 2025

Yogyakarta, 10/7/2025 – The Faculty of Cultural Sciences, Universitas Gadjah Mada, once again marked an academic milestone through the doctoral promotion session held on Thursday, July 10, 2025. Arina Isti’anah, a lecturer and researcher in the field of linguistics, officially earned her Doctorate degree after presenting a dissertation titled Ecological Discourse Analysis in Indonesian Tourism Promotion.

Through a corpus-based ecolinguistic approach, Arina’s research examined the language strategies used in the promotion of Indonesian tourism, focusing on English-language content on the official website of the Ministry of Tourism and Creative Economy. Her findings revealed that the narrative tends to overemphasize the physical environment—portraying Indonesia as an exotic tropical country rich in natural resources, yet isolated.

In her presentation, Arina revealed that tourism promotion practices are not only influenced by advertising genres but are also ideologically loaded, leaning toward neoliberalism and capitalism. The exploration of hidden islands and the glorification of natural beauty are wrapped in commodification and privatization, ironically under the guise of eco-friendliness.

Concluding her presentation, Arina emphasized that greenwashing has become a common pattern in tourism promotion. The “eco” and “green” labels often found in tourism campaigns do not always align with true ecological values. She also highlighted the need for further research on the Indonesian version of these texts and the translation strategies involved, including expanding the corpus and applying multimodal discourse analysis to enrich ecolinguistic discussion.

The doctoral promotion, held at the Auditorium of the Faculty of Cultural Sciences UGM, was attended by scholars from various disciplines, students, and colleagues from different institutions. Their presence witnessed Arina’s meaningful contribution to the development of ecolinguistics studies in Indonesia.

With this achievement, Dr. Arina Isti’anah is expected to continue her contributions to critical linguistic and ecological studies, inspiring the next generation of academics to explore how language functions as an ideological tool shaping people’s views of the environment.

Discover Your Potential: Bagus Ulin, a 2023 Student of Javanese Language, Literature, and Culture, Actively Pursuing a Passion in MC and Public Speaking

News ReleaseSDGs 4: Quality EducationSDGs 8: Decent work and economic growth Thursday, 3 July 2025

Yogyakarta, July 2, 2025 — Muhammad Bagus Ulin Nuha, a 2023 student of the Javanese Language, Literature, and Culture Program at the Faculty of Cultural Sciences (FIB) UGM, is a student who actively develops his potential in the fields of Master of Ceremony (MC) and public speaking.

Bagus’s interest in public speaking began at an early age. While in elementary school, he frequently participated in Indonesian speech competitions. His talent became even more prominent in junior high school, where he won first place in a speech contest. These experiences became the starting point of his journey into the MC world, which he continues to pursue to this day.

“For me, public speaking is not just about performing in front of others—it’s about learning from your surroundings and constantly improving yourself,” said Bagus.

Although academics remain his main priority, Bagus still makes time outside of class to practice and hone his voice. This commitment has given him considerable experience as an MC. One of his notable experiences was being entrusted as the MC for the Gadjah Mada Festival. He is also active as a volunteer, particularly in the event division.

Beyond MC work, Bagus also explores other forms of performing arts. He once studied dance at FIB and performed the traditional Jathilan dance at the 13th Gugur Gunung event organized by the Javanese Language, Literature, and Culture Program in 2024. He considered this a new step in his personal development journey.

That same year, he was also entrusted to guide the Pionir Kampung Budaya 2024 event, which further sharpened his public speaking skills. In addition, Bagus has served as MC for several UGM graduation ceremonies. This year, he was accepted as a part-time student staff at UGM’s Office of Public Relations and Protocol, assigned to the protocol division.

All of these activities align with UGM’s commitment to supporting the Sustainable Development Goals (SDGs), particularly SDG 4: Quality Education, which encourages the development of life skills and vocational training among students. Bagus exemplifies how students can grow beyond the classroom, proving that education is not only about academics but also about shaping character and practical competence.

Furthermore, his experiences in MC and protocol work also support SDG 8: Decent Work and Economic Growth, by fostering early professional readiness during his studies. Through these experiences, students like Bagus are equipping themselves with relevant skills to face the future world of work.

Bagus emphasizes that everyone can develop their potential, as long as they have the willingness and consistency to grow. He also aims to prove that students of Javanese Language, Literature, and Culture have many opportunities to thrive in various fields.

“To all my fellow FIB students—get to know your potential and don’t be afraid to try. FIB and UGM provide platforms for us to grow and develop,” he concluded.

[Public Relations FIB, Alma Syahwalani]

Being Busy Is Not an Excuse: English Literature Student Vari Has Released Songs, Performed at Festivals, and Is Producing Her Own Album

News ReleaseSDG 4 (Quality Education)SDGs 8: Decent work and economic growth Thursday, 3 July 2025

Yogyakarta, July 1, 2025 — Ardhanamesvari Nuringtyas Aji, fondly known as Vari, is a student in the 2023 cohort of the English Literature Program at the Faculty of Cultural Sciences (FIB), Universitas Gadjah Mada. Now entering her fifth semester, Vari continues to actively pursue her passion for music, writing, and exploring new creative experiences — all while juggling her academic responsibilities.

Vari’s talent and enthusiasm for music didn’t appear out of nowhere. From an early age, she was introduced to music, and during her junior high school years, she began collaborating with Kak Hamdani, a teacher who is also a music arranger. This creative partnership has continued to this day. Thanks to that connection, Vari was invited to join a music festival project titled Festaland, organized by a BTS fan community called BTS Homeground — a group of BTS-loving mothers who held a self-funded celebration in Prambanan to mark BTS’s comeback.

At the event, Vari performed BTS songs, including the powerful track “ON.” Her appearance was further elevated through collaborations with various performers, such as Key Dance Dynamic, The Seven Percussion, and the Belik drum group from Lombok. In addition to performing BTS songs, Vari also sang an original piece written by Bu Niken, one of the event’s initiators.

Her musical journey didn’t stop in Prambanan. Vari has independently released several original songs now available on digital music platforms like Spotify. Some of the songs the public can enjoy include “Right Time,” “Satu Cita,” “Kita Indonesia,” and “All On You.”

One of her proudest achievements came when she competed in the national song composition competition FLS2N (now FLS3N). Her song “Satu Cita” won first place at the Yogyakarta regional level and received a special award at the national level.

Vari also collaborated with local Yogyakarta musicians, including the band Langit Sore, through songs titled “Cinta Lainnya” and “Selamat Tinggal Sayang.” She also co-wrote “Kita Indonesia” with a fellow event division member named Cinta, which was specially composed and performed in a collaborative performance featuring various UGM student activity units during the Opening Ceremony of PIONIR Gadjah Mada 2024. This song holds a special place in her heart, as it was performed by more than 50 fellow UKM members and watched by over 10,000 participants of Gadjah Mada Muda 2024 at Pancasila Field, UGM.

Beyond music, Vari currently serves as the President of IMAJI (English Literature Student Association). She is also working on an album of original compositions and has recently begun exploring the world of filmmaking after being involved in a film production — a new creative field she is eager to develop further.

Despite her seemingly busy schedule, Vari believes youth is the best time to explore and try new things. “I just simply do the things that I love,” she said. Vari encourages her fellow students, especially those at FIB, to boldly try new experiences without being afraid of what others might think.

“Just go for the things you want to do. Don’t worry about what people say. While you’re still young and have the opportunity — why not?” — Vari

Vari’s story is a true reflection that being a university student does not mean you have to put your creativity on hold. With her exploratory spirit and fearless curiosity, she proves that limits only exist when we create them ourselves.

Her journey also embodies the spirit of the Sustainable Development Goals (SDGs), particularly in education, creativity, and innovation. By inspiring others to do the same, Vari champions the value of education in developing talent and creativity in the arts.

[FIB Public Relations, Alma Syahwalani]

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Universitas Gadjah Mada

Faculty of Cultural Sciences
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