Master of Middle Eastern Cultural Studies UGM held a Scientific Writing Workshop for all students on Monday, November 18, 2024 in the Multimedia Room, Margono Building, Faculty of Arts UGM. This activity aims to help accelerate the process of students in writing a thesis. The event invited an expert lecturer in intercultural studies, Dr. Hindun, M.Hum. and was attended by the Head of the Department of Intercultural Studies, Prof. Dr. Sangidu, M.Hum., Secretary of the Department of Intercultural Studies Dr. Mahmudah M.Hum. as well as all students of the Middle East Cultural Studies Study Program from batch 2022 to 2024.

In opening the event, Prof. Sangidu as the Head of the Department of Interculture said that this activity needs to be utilized as well as possible to deepen the theory and methods of scientific research, especially in the scope of thesis research. The material presented was related to the big theme of the KBTT Study Program’s research, namely making works of literature and Arabic as a “window” in seeing phenomena in society. Dr. Hindun also said that students must be up-to-date in the use of theories, especially in the use of social theory and critical theory. Thus, KBTT students are expected to master intercultural theories and develop them in their final project research.

PT AEON Indonesia, in collaboration with PT Sahabat Kota Wisata, planted trees at AEON Mall Living World Kota Wisata, Cibubur. This activity was part of a series of events organized for the opening of the AEON mall in mid-March. Tree planting by the AEON Group began in 1991 and is used as an activity to embody AEON’s core philosophy of corporate social responsibility towards nature and the community around the company’s location. 

Trees were planted in the courtyard of the shopping center, covering an area of one hectare. For this planting, PT AEON Indonesia used Syzygium Oleana (Photinia Red Robin), around 60 plants measuring 60 cm. Several PT AEON Indonesia executives, including Mr. Takahiro Osugi as President and CEO, also attended the event. In his interview, he said: “The aim of planting this tree is to enrich the lives of the residents of Kota Wisata Cibubur and the surrounding area. The trees that will be planted should contribute to improved air quality and a healthier environment.” 

Tree planting is therefore one of the efforts being made to protect the climate and currently polluted land. In the context of the Sustainable Development Goals (SDGs), this activity can be classified as a collaboration under points 13 (combating climate change) and 15 (protecting terrestrial flora and fauna).

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PT AEON Indonesia officially opened a new branch at Puri Indah Mall, West Jakarta. This branch is specialized for the Health and Beauty line with a focus on selling health and beauty products, such as makeup, soap, hair care, skincare, medicines, and healthy foods. The store concept is independent, which means it is separate from supermarkets and delicas (food line) which are also owned by PT AEON Indonesia. 

The opening of AEON line Health and Beauty at Puri Indah Mall became the second time for this Japanese retail company. Before, the same concept was implemented at Lotte Mall Avenue, South Jakarta in February. Hopefully, by opening a store in the health and beauty sector, PT AEON Indonesia can more easily expand its market reach in Indonesia. 

The opening ceremony was carried out with a ribbon cutting by the head of the Health and Beauty department of PT AEON Indonesia, Yasutake Suzuki. In his interview, he explained the reason for the establishment of the store. “The high sales of beauty & health products in all AEON Store branches, as well as the emergence of new local & imported cosmetic brands since 2020, and the number of beauty product customers dominated by Gen Z & millennials are the main basis for AEON Health & Beauty to be present separately as an independent store from Supermarkets & Delica,” he said. 

The opening and concept carried by AEON Health and Beauty Care at Puri Indah Mall is in line with the values proclaimed in SDGs (Sustainable Development Goals) point 8, namely decent work and economic growth. This is due to the addition of stores which will affect economic growth. In addition, job opportunities for Indonesians will increase as time goes by. Furthermore, PT AEON Indonesia will continue this concept in other cities in Indonesia until 2025.

Yogyakarta, Friday, October 25th, 2024. Line Dance Team of Faculty of Cultural Sciences UGM has won the 1st Champion Award in the Line Dance Competition between Faculties/Schools and Work Units in the 75th Anniversary / 15th Lustrum of Universitas Gadjah Mada Beginner Category. This competition was organized by Universitas Gadjah Mada by inviting all faculties and work units to participate in enlivening the 75th Anniversary / 15th Lustrum of Universitas Gadjah Mada. The UGM Faculty of Arts team consists of a number of educators and lecturers of UGM Faculty of Arts, namely Mimi Savitri, M.A., Ph.D., Dr. Suzie Handajani, M.A., Dr. Wiwik Retno Handayani, S.S., M.Hum., Mubarika Dyah Fitri Nugraheni, S.Ant., M.A., Erika Purnawati, S.Kom, M.Cs., Vinanti Rahayu, A.Md., and Veronica Kurnia Wulandari, S.S., M.A., with Swety Firmanti, S.Sos. in charge. The competition was held in Auditorium drh. R. Soepardjo, Faculty of Animal Science, Universitas Gadjah Mada at 12.30 pm to 16.00 pm.

Previously, the team had practiced intensively for one week by designing special choreography from the song that had been determined. During the competition, the activity began with remarks from the Secretary of Universitas Gadjah Mada, Dr. Andi Sandi Antonius Tabusassa Tonralipu, SH, LLM. Dr. Andi Sandi explained that this competition was not only a competition, but also a means to meet and strengthen relationships between faculties-schools and work units, considering that meetings are usually held only during formal moments. The Line Dance competition held by Universitas Gadjah Mada as a sport is a place to continue to the national competition stage.

Congratulations to the FIB UGM team for winning!

Yogyakarta, Thursday, November 14th, 2024. In order to strengthen the public relations function at Universitas Gadjah Mada, the UGM University Secretariat held a Focus Group Discussion (FGD) related to External Communication Guidelines held in Multimedia Room 1, 3rd Floor, North Wing, UGM Central Building. This activity was held at 09.30 WIB to 12.15 WIB, inviting a number of representatives of public relations staff, offices, and work units within the Faculty of Arts UGM. As presenters of External Communication material, Winda Pratiwi, Farchan Noor Rachman, and Mohamad Ryan Saputra, became the speakers of the activity.

The activity began with the first presentation by Winda Mizwar Pratiwi related to the organizational structure mind mapping journey and communication mapping to various stakeholders in the work unit environment at UGM. In this session, Winda explained the importance of feedback and setting appropriate responses to reduce miscommunication. The way our communication works at this time includes: Data Collection, Knowledge Sharing, SOP Guidelines, and Internalization of SOP / Guidelines.

The next session was presented by Mohamad Ryan Saputra regarding the analysis of stakeholder interest levels consisting of:

Level 1: High Interest, High Involvement
Level 2: High Interest, Low Involvement
Level 3: Low Interest, High Involvement
Level 4 Low Interest, Low Involvement
Each interest has a communication strategy, communication channel preferences, main activities, and communication channeling rules that must be considered. It aims to closely monitor communication activities to the public and public relations decision makers.

After the presentation of external communication guidelines by Ryan Saputra, Farchan Noor Rachman continued the presentation of media communication guidelines regarding the role of spokespersons in delivering communication to the public, criteria as well as Do’s and Don’ts of spokespersons, and the flow of information publication. He also added that technical forms of publication and dissemination of information related to UGM in print and digital must be in accordance with the established UGM brand guidelines.