PT AEON Indonesia officially opened a new branch at Puri Indah Mall, West Jakarta. This branch is specialized for the Health and Beauty line with a focus on selling health and beauty products, such as makeup, soap, hair care, skincare, medicines, and healthy foods. The store concept is independent, which means it is separate from supermarkets and delicas (food line) which are also owned by PT AEON Indonesia.
The opening of AEON line Health and Beauty at Puri Indah Mall became the second time for this Japanese retail company. Before, the same concept was implemented at Lotte Mall Avenue, South Jakarta in February. Hopefully, by opening a store in the health and beauty sector, PT AEON Indonesia can more easily expand its market reach in Indonesia.
The opening ceremony was carried out with a ribbon cutting by the head of the Health and Beauty department of PT AEON Indonesia, Yasutake Suzuki. In his interview, he explained the reason for the establishment of the store. “The high sales of beauty & health products in all AEON Store branches, as well as the emergence of new local & imported cosmetic brands since 2020, and the number of beauty product customers dominated by Gen Z & millennials are the main basis for AEON Health & Beauty to be present separately as an independent store from Supermarkets & Delica,” he said.
The opening and concept carried by AEON Health and Beauty Care at Puri Indah Mall is in line with the values proclaimed in SDGs (Sustainable Development Goals) point 8, namely decent work and economic growth. This is due to the addition of stores which will affect economic growth. In addition, job opportunities for Indonesians will increase as time goes by. Furthermore, PT AEON Indonesia will continue this concept in other cities in Indonesia until 2025.
