Yogyakarta, October 27, 2025 – The Arabic Study Program, Faculty of Cultural Sciences, Universitas Gadjah Mada, continued its Entrepreneurship course series with the ninth session, featuring an inspiring guest speaker, Reisa Nurma Boruregar, S.S., a young entrepreneur, digital marketing practitioner, and proud alumni of the study program. In this session, Reisa delivered a lecture titled “Developing Entrepreneurship through Digital Promotion,” which focused on strategies for marketing, branding, and leveraging digital media to build sustainable businesses.

Reisa began the lecture by sharing her personal journey of starting a business from scratch, from selling products through BlackBerry Messenger to managing multiple ventures such as ReisaGarage, Jogja Nasi Bento, and Layana Indonesia. She emphasized the importance of adaptability to changes in social media algorithms and digital trends. According to her, one of the most common mistakes entrepreneurs make is their reluctance to evolve with technology and digital advertising trends, even though these are crucial to maintaining business relevance in today’s market.

Students were guided to understand how to choose the right sales platforms, identify target markets, and find products and suppliers aligned with consumer demand. Reisa also introduced various digital tools that can be used for market research, identifying trending products, and analyzing high-performing content on platforms such as TikTok and Shopee.

The session also explored effective digital marketing strategies, both paid and unpaid. Reisa explained that paid promotions could include collaborative content (collab posts), endorsements, affiliate marketing systems, and paid digital advertisements. Meanwhile, unpaid promotions could be optimized through organic content that is relatable, entertaining, inspiring, informative, visually engaging, and encourages audience interaction.

In addition to promotional strategies, Reisa also discussed the importance of setting realistic pricing structures based on production, operational, tax, commission, and profit margin considerations. Students were encouraged to think strategically about pricing and sales targets to achieve sustainable business growth.

Through this session, Arabic Study Program students not only learned about digital marketing techniques but also discovered how creativity and digital literacy can be transformed into tangible economic strength.

This course actively supports the achievement of the Sustainable Development Goals (SDGs), particularly SDG 4 (Quality Education) by providing practical entrepreneurial education, SDG 8 (Decent Work and Economic Growth) by fostering tech-savvy young entrepreneurs, and SDG 9 (Industry, Innovation, and Infrastructure) through the application of digital innovation in developing competitive and sustainable business models.

[Arabic Literature, Muhammad Ardiansyah]

Yogyakarta, October 20, 2025 – The Arabic Study Program, Faculty of Cultural Sciences, Universitas Gadjah Mada, continued its eighth session of the Entrepreneurship course with lecturer Diyah Wikan Rakhmatika, S.S., M.A.. This session carried the theme “Business Funding Opportunities”, focusing on strategies to acquire, manage, and utilize financial resources effectively and ethically to support business sustainability.

In her presentation, Diyah explained that funding is a fundamental aspect of business continuity and growth. She emphasized that a successful entrepreneur is not only one who can generate creative ideas but also one who can manage finances wisely and determine the right funding strategy. Students were introduced to two main sources of business capital — internal funding (personal savings, reinvested profits, and support from family or friends) and external funding (banks, investors, venture capital, crowdfunding, Islamic financing, and government grants).

Furthermore, Diyah highlighted the importance of preparing a compelling and credible business proposal as a key to attracting investors. A well-crafted proposal, she noted, should clearly present the business vision, market potential, financial projections, and realistic return plans. She also underscored the principles of transparency, accountability, and Islamic ethics in financial management to ensure that businesses operate honestly, fairly, and sustainably.

The session also explored real-world funding practices in Indonesia, such as the government’s Kredit Usaha Rakyat (KUR) program, venture capital schemes from institutions like East Ventures and Mandiri Capital Indonesia, as well as donation- and investment-based crowdfunding models. Through case studies, students were encouraged to identify opportunities and challenges in funding initiatives relevant to literature- and language-based entrepreneurship, including independent publishing, digital literacy content creation, and language learning platforms.

This session provided valuable insights for Arabic Study Program students to develop businesses that are not only intellectually creative but also financially robust. By understanding sustainable business funding strategies, students are expected to design independent, ethical, and impact-driven entrepreneurial models.

The course also supports the achievement of the Sustainable Development Goals (SDGs) — particularly SDG 4 (Quality Education) through practical entrepreneurship education, SDG 8 (Decent Work and Economic Growth) by fostering competitive young entrepreneurs, and SDG 9 (Industry, Innovation, and Infrastructure) by promoting innovation and sustainable resource management.

[Arabic Literature, Muhammad Ardiansyah]

Yogyakarta, October 7, 2025 – Universitas Gadjah Mada (UGM) has once again achieved an outstanding milestone in the global education arena. According to the 2025 EduRank global ranking, UGM secured the first position in Indonesia and ranked 564th in the world, placing it among the top 50% of universities across 186 research fields.

This achievement serves as tangible evidence of UGM’s consistency in realizing quality education (SDG 4) through strengthened research, innovation, and interdisciplinary collaboration. EduRank recorded a total of 58,718 academic publications and 317,379 citations affiliated with UGM, reflecting the university’s significant contribution to global knowledge development.

The ranking was determined based on three main factors: research performance, non-academic reputation, and the impact of its alumni. The contributions of 101 distinguished alumni further enhance UGM’s influence in building sustainable partnerships and collaborations across various sectors, aligning with the spirit of partnerships for the goals (SDG 17).

Moreover, this accomplishment also reflects UGM’s commitment to promoting innovation and resilient infrastructure (SDG 9) through impactful research that directly benefits society. By prioritizing solution-oriented and relevant studies, UGM continues to play an active role in fostering innovations that support sustainable development in Indonesia and beyond.

Through this achievement, UGM reaffirms its dedication to strengthening the role of higher education in shaping an inclusive, innovative, and sustainable future for all.

[Public Relations of Faculty of Cultural Sciences, UGM – Alma Syahwalani]

Yogyakarta, September 19, 2025– The vibrant atmosphere filled the Gelanggang Inovasi dan Kreativitas (GIK) UGM as the Gamarupa Art Exhibition took place from September 14–20, 2025. Organized by the UGM Fine Arts Unit, the exhibition became a platform for artistic appreciation and a stage for students from various faculties, including those from the Faculty of Cultural Sciences (FIB) UGM, to present their works.

One of the highlights was “One Thousand and Wish” by Claudius Genesius Hartoko, a student from the Korean Language and Culture Study Program, FIB UGM. The artwork tells the story of Sadako Sasaki, a 12-year-old girl who suffered from leukemia caused by the Hiroshima bombing. Inspired by the legend of a thousand paper cranes, Claudius’ piece symbolizes resilience and hope in the face of hardship.

In addition to Claudius, several other FIB UGM students contributed their creative works to the exhibition, including Marinie Alina Fadila, Nisa Safira, Devina Hanin Natasyha, H. D. Putri, Wanita Perkasa Bijaksana, Hida Cintia Putri Nugroho, Sabrina Azmi Shafa Az Zahro, and Rania Adawia Yasin. Their presence enriched the exhibition and demonstrated how humanities students can merge cultural insight with visual art to convey powerful messages.

Throughout the week-long event, visitors not only enjoyed the displayed artworks but also engaged in a series of activities such as the opening ceremony, talk shows, artwork discussions, workshops, and collaborative drawing sessions. The open-for-public event attracted enthusiastic audiences and created an interactive space between artists, students, and the community.

The exhibition highlights that FIB UGM students are not only focused on studying culture, language, and history but are also capable of expressing ideas through visual art. Their participation reflects the creative spirit of FIB UGM and its meaningful contribution to the public sphere.

[Public Relations of FIB UGM, Candra Solihin]

Yogyakarta, 1/9/2025 – The Arabic Study Program, Faculty of Cultural Sciences, Universitas Gadjah Mada, has introduced an Entrepreneurship lecture led by Dr. Ir. Siti Andarwati, S.Pt., MP., IPU., ASEAN Eng. The lecture is designed to provide students with entrepreneurial insights focused on fostering innovative, impactful, and sustainable mindsets.

In its opening lecture, students were introduced to the scope of entrepreneurship, the urgency of cultivating young entrepreneurs in Indonesia, and their role in driving national economic growth. Referring to data from Statistics Indonesia (BPS), the lecture highlighted how the limited availability of formal jobs must be balanced with the creation of new business opportunities, particularly among the younger generation.

The class also emphasized the philosophical differences between entrepreneurship and wirausaha (sociopreneurship). While entrepreneurship is often rooted in Western individualistic philosophy, the Indonesian concept of wirausaha underscores harmony between individual and community, aiming for broader social benefits.

Students were further equipped with knowledge of entrepreneurial psychological profiles, including self-confidence, results orientation, risk-taking, and future-oriented thinking. The Plan-Do-Check-Action (PDCA) cycle was introduced as a key strategy for building consistent and sustainable business practices.

As part of the interactive session, students worked in small groups to develop and present business ideas, focusing on identifying market opportunities, crafting business plans, and showcasing product innovations. These activities were designed to sharpen their teamwork, problem-solving, and presentation skills while encouraging creative thinking.

Through this course, Arabic Study Program students are expected to cultivate creative and innovative mindsets while viewing entrepreneurship as a meaningful path to contribute to sustainable development. The program also supports the achievement of the Sustainable Development Goals (SDGs), particularly SDG 4 (Quality Education), SDG 8 (Decent Work and Economic Growth), and SDG 9 (Industry, Innovation, and Infrastructure).

Author: Muhammad Ardiansyah