Yogyakarta, 16 April 2025 — The Unit of Public Relations and Cooperation of the Faculty of Cultural Sciences (FIB UGM) visited the Faculty of Social and Political Sciences (FISIPOL UGM) with the aim of increasing the capacity and insight of public relations. This sharing study activity was designed as a learning and discussion forum focused on best practices in public relations management, social media handling, and partnership collaboration. The event held from 10.00-12.00 WIB.
From the Faculty of Arts UGM, there were seven representatives from the Public Relations and Cooperation Unit who were accompanied by the Head of the Administrative Office Erika Purnawati, S.Kom., M.Cs. While from FISIPOL UGM, the visit was received by Paminto, M.Si, as the Head of Administrative Office who represented the Dean along with two representatives of the media relations division of FISIPOL UGM. The meeting was characterised by a spirit of creativity and innovation, where participants exchanged ideas and experiences that could improve practice in their respective fields.
During the session, participants engaged in discussions on the importance of effective communication strategies in public relations. They explored various methods to enhance outreach and engagement with the public, highlighting the role of creativity in crafting compelling and relevant narratives for diverse audiences.
The discussion also addressed the challenges of managing social media platforms, emphasising the need for adaptability and continuous learning. Participants acknowledged that while social media is a powerful tool for public relations, it requires strategic planning and execution to fully maximise its potential. The event concluded with a Q&A session, where both sides were encouraged to exchange innovative ideas for future partnerships and public relations projects.
Overall, the sharing study on public relations and collaboration between FIB UGM and FISIPOL UGM served as a valuable opportunity to learn from each other’s strengths. The event not only provided meaningful insights into best practices but also fostered a spirit of collaboration and innovation among participants. It reflected the commitment of both faculties to enhance their public engagement efforts and to contribute positively to society through effective communication and collaboration.
[Public Relation Faculty of Cultural Sciences, Bulan Churniati]
