An undergraduate student of the Indonesian Language and Literature Study Program, Faculty of Cultural Sciences, M Deni Maulana, has won the prestigious Daesang (대상) award at the Global Inbound Start-Up Idea Competition held in South Korea. The accolade was awarded for his innovative, contextual, and practical educational start-up concept designed to address the needs of international students.
The global competition brought together 45 participants from 20 universities across various countries. It was organized by Jeonbuk National University, Jeonbuk State, and the Global Innovation Start-Up Center (GISC). The event series took place from November 13 to December 3, 2025, and was held onsite at The May Hotel Jeonju, Jeonbuk State, South Korea. The competition stages included idea submission, concept presentation, mentoring sessions, and final evaluation by a panel of professional judges.
At the international forum, Deni represented Indonesia with a conceptually strong and strategically competitive proposal. He earned the Daesang award for his start-up idea, LinguaLoka, which addresses cross-cultural communication challenges, particularly the gap in understanding dialects and everyday speech varieties that are often overlooked in formal language learning.
Drawing on his academic background in Indonesian Language and Literature and his interest in the Indonesian for Foreign Speakers (BIPA) program, Deni developed LinguaLoka as a local dialect-based language learning application. His experience as an exchange student in South Korea and as an Indonesian language tutor for Korean students significantly shaped the idea. Through direct interaction, he observed that foreign language learners frequently struggle to understand language in everyday conversational contexts, while mastery of dialects often becomes the key to effective social communication.
“Language learning cannot rely solely on formal structures. Dialects and everyday speech contexts play a crucial role in building meaningful communication,” said Deni Maulana.
Conceptually, LinguaLoka features several key components, including real-life conversation simulations, a peer-to-peer language exchange feature, and an educational dialect-guessing game. The application is designed to facilitate Indonesian and Korean students in learning formal language while also becoming familiar with regional dialects used in daily life in both countries.
The panel of judges assessed LinguaLoka as having strong educational value, global development potential, and sustainability as a culture-based educational start-up. Deni’s background as a humanities student was considered a conceptual advantage, as he was able to integrate linguistic studies, BIPA teaching experience, and the practical needs of international students.
This achievement underscores the strategic role of language and literature students in generating cross-disciplinary innovations relevant to global challenges. Through culture-based educational approaches, such innovations are expected to strengthen cross-cultural understanding and foster the development of inclusive and sustainable learning ecosystems at the international level.
Source: M. Deni Maulana
[Public Relations of FIB UGM, Candra Solihin]
