Yogyakarta, 12 September 2024 – During an independent study program at Asa Kreasi entitled “From Idea To Execution: 360 Digital Event Management Hacks With Technology Based And International Certification”, Nafesya Amrina Rasyada, a student of UGM’s Arabic Literature Program, learned various important aspects of digital event management. The program provided an opportunity for participants to explore important aspects such as event planning and execution as well as sustainable financial evaluation. With a focus on SDG 4: Quality Education, the program integrates technology and practice-based education, preparing participants to face the changes and demands of today’s digital-based world of work.
Nafesya also learned about event marketing strategies, from developing a marketing plan to evaluating its effectiveness. In this case, Nafesya learned sponsorship techniques, including how to build good relationships with sponsors to support events. In addition, communication with the media was also one of the things she learned, where the material learned ensured that the PR strategy carried out was able to increase the visibility of the event. All of this supports SDG 8: Decent Work and Economic Growth, as the skills gained prepare her to contribute to the growing creative and event management industry, while supporting sustainable economic growth.
The program also emphasized the importance of collaboration and partnerships, in line with SDG 17: Partnership for the Goals. During the program, Nafesya was directly involved in collaborations with various parties, ranging from media, service providers, to sponsors. These collaborations provided real-life experience on how strong and sustainable partnerships are essential in event management. In addition to building her management skills, the program also strengthened her professional network and prepared her for a career in event management. The skills gained are not only locally relevant, but also give Nafesya the tools to collaborate internationally.
