Yogyakarta, 8/9/2025 – The Arabic Study Program, Faculty of Cultural Sciences, Universitas Gadjah Mada continued its second Entrepreneurship lecture led by Dr. Ir. Siti Andarwati, S.Pt., MP., IPU., ASEAN Eng.. This session introduced students to the Student Entrepreneur Development Program (P2MW) managed by the Ministry of Education, Culture, Research, and Technology, while also providing a comprehensive discussion on identifying business opportunities and understanding the criteria for business success.
During the lecture, students were introduced to a wide range of potential business sectors, including food and beverage, creative industries, arts and culture, services, tourism, as well as manufacturing and technology. Dr. Siti explained that through the P2MW program, students are not only trained to write business proposals but also engaged in the entire process—from socialization and internal campus selection, to monitoring, evaluation, and participation in the KMI Expo, a national showcase for student entrepreneurship.
Beyond the technical aspects, Dr. Siti highlighted the importance of embedding a Noble Purpose in every business endeavor. She emphasized that a truly meaningful enterprise should not be driven solely by financial profit, but also contribute positively to society and the environment while ensuring long-term sustainability. She shared inspiring examples, such as ornamental chicken farming that empowers rural communities, the development of eco-friendly products, and startup-based cleaning services that involve underprivileged students.
The lecture also delved into critical elements of business evaluation, including how students can understand potential consumers through segmentation, targeting, and positioning; the need for product innovation and competitive advantage; effective marketing strategies; and the efficient management of both tangible and intangible resources. Equally vital, healthy financial management was underlined as a key factor in sustaining and growing a business in a competitive market.
This session provided students with valuable insight into how a simple idea can evolve into a competitive, innovative enterprise that brings real benefits to society. Dr. Siti expressed her hope that UGM Arabic Study Program students will embrace entrepreneurship not merely as a career option but as a concrete way to contribute to national development.
Through this course, the Arabic Study Program reaffirms its commitment to nurturing a new generation of graduates who are not only academically excellent but also innovative, competitive, and sustainability-driven.
Author: Muhammad Ardiansyah
