After successfully becoming the Princess Cultural Ambassador of Yogyakarta 2024, Kintan Dewinta Putri, a student of the Javanese Language, Literature and Culture Study Program class of 2022, continued her struggle by representing the Special Region of Yogyakarta in the Indonesian Cultural Ambassador 2024 event. The search for the 2024 Indonesian Cultural Ambassador was held on September 19-21, 2024 in the city of Surabaya, East Java.
During the four-day event, Kintan received a lot of training and workshops such as how to build personal branding and material about skin health. Many activities were carried out by Kintan together with other Cultural Ambassadors from various regions, ranging from photoshoots to city tours. “I was feeling down and overthinking not being able to bring the title, but Alhamdulillah, I was still given the trust as the 1st Runner Up of the 2024 Indonesian Cultural Ambassador,” said Kintan regarding her impression.
Kintan Dewinta Putri wearing a typical Yogyakarta Besiyaran outfit
Kintan’s experiences and achievements are expected to be a motivation for students of the Javanese Language, Literature and Culture Study Program, and be able to benefit the people around both now and in the future. Kintan conveyed a message that all young people should not be ashamed to start something because success must also begin with effort. Kintan added hope that the big family of Indonesian Cultural Ambassadors will be closer, maintained solidarity and unity among the diversity of Indonesian culture.
Kintan’s steps as Yogyakarta Cultural Ambassador 2024 and 1st Runner Up Indonesian Cultural Ambassador 2024 should be an example for students and the general public regarding the role of preserving local culture. Not only Cultural Ambassadors have a duty to preserve culture, but it is an obligation for all levels of society. Increasing tolerance and strengthening unity can start as a good first step.
[Public Relation Faculty of Cultural Science UGM, Sandya Kirani]
