Yogyakarta, 21 May 2025 — The American Studies Students and Alumni Association (ASSAA), in collaboration with the American Studies Program at Universitas Gadjah Mada (UGM), held a public lecture titled “Representations of American Families in the Media” on Wednesday, May 21, 2025, from 10:00 AM to 12:00 PM (Jakarta time).
The event featured Dr. Suzie Handajani, M.A., a lecturer at the Department of Anthropology, Faculty of Cultural Sciences, Universitas Gadjah Mada, as the keynote speaker. In her lecture, Dr. Suzie explored how American families are portrayed across various media forms—from television and film to advertisements. She explained that these representations not only reflect the cultural values prevalent in American society but can also reinforce or challenge them. Using various examples, Dr. Suzie illustrated how media plays a crucial role in shaping public perceptions of what constitutes a “family” and what an ideal family life looks like in the American context.
With her academic background in cultural anthropology and media studies, Dr. Suzie encouraged participants to critically examine the stereotypes, dominant narratives, and social dynamics that emerge from the representation of families in American media. The topic is highly relevant not only to students of American Studies and Cultural Studies, but also to anyone interested in media studies, communication, and family dynamics in a global context. Through an interdisciplinary approach, participants were invited to see media not merely as entertainment, but as a site of meaning-making that influences how we understand the world around us.
In her presentation, Dr. Suzie highlighted the significant transformation in the representation of American families as media transitioned from traditional television to digital platforms. One example she discussed was The Cosby Show, a popular 1980s sitcom that portrayed the life of an upper-middle-class African-American family. This show was seen as an effort to construct an ideal image of Black families in the public eye—an important step in reshaping perceptions of African-American communities through mainstream media.
However, according to Dr. Suzie, media representations of families are not static. With the rise of digital media and streaming platforms, narratives about American families have become more diverse, inclusive, and complex. Digital media has created space for previously underrepresented voices and perspectives to emerge—ranging from families of various racial, class, and sexual orientation backgrounds to non-traditional family dynamics that are now more widely represented in popular culture.
The lecture was conducted in an interactive and enthusiastic atmosphere. Students were not just passive listeners; they actively engaged in discussions, shared insights, and compared their own cultural experiences with media and family concepts. These discussions provided a collective space for reflection on how the media content we consume daily subtly shapes our views and expectations about family life.
Additionally, in her presentation, Dr. Suzie touched on the history of American television shows aired in Indonesia since the 1990s, before local soap operas began to dominate the screen. Series such as Married with Children, Young Sheldon, and The Simpsons were highlighted as examples of how media constructs various family archetypes—from the absurd and humorous to the intellectual and unconventional. These shows not only entertained but also carried American values and worldviews that, consciously or not, influenced Indonesian audiences.
This lecture is part of the Media and Popular Culture Studies course, which aims to encourage students to think critically about social representations in the media. Through its interdisciplinary framework, the course invites students not only to be media consumers, but also conscious and reflective readers of the cultural messages embedded in various forms of popular media.
[Post Graduate in American Studies, Gilang Hadian]
