Yogyakarta, 22 November 2025 — The Faculty of Cultural Sciences (FIB) of Universitas Gadjah Mada has once again achieved an impressive accomplishment at a national-level entrepreneurship event. In the competition organized by the Directorate of Learning and Student Affairs of the Ministry of Higher Education, Science, and Technology (Kemendiktisaintek), the FIB Mandira Heritage Team secured 1st Place in the Growing Business Category at the 2025 KMI Expo, the culminating event of the Indonesian Student Entrepreneurship Program (KMI).

This event brought together young entrepreneurs from universities across Indonesia in a collaborative atmosphere that encouraged innovation and sustainability. Mandira Heritage Group stood out with its ideas that combine cultural themes, creativity, and digital technology. Products such as Mandira Brick, Mandira Puzzle with Augmented Reality technology, Bimba Brush, and JAKI, an interactive 3D puzzle, captivated both visitors and judges. Strong product design, compelling visual creativity, and rich cultural narratives made UGM’s booth one of the most striking among the participants.

This achievement was made possible through the guidance of Fahmi Prihantoro, M.A., a lecturer from the Department of Archaeology, who supported the team from concept development to final execution. The accomplishment further strengthens FIB UGM’s position as a faculty that not only focuses on humanities studies but also encourages students to innovate within the cultural-based creative industry.

Mandira Heritage’s success aligns with the spirit of the Sustainable Development Goals (SDGs), particularly the commitment to advancing quality education and strengthening culture-based creative economies. Through the use of digital technology in cultural preservation and education, this initiative supports the creation of inclusive and innovative learning experiences. Additionally, participation in a collaborative event that brings together universities nationwide reflects efforts to reinforce national partnerships as part of sustainable development.

[Public Relations of FIB UGM, Alma Syahwalani]

Yogyakarta, November 26, 2025 – The Faculty of Cultural Sciences at Universitas Gadjah Mada officially graduated 91 Bachelor Degree students in the First Graduation Period of the 2025/2026 Academic Year, held on November 26, 2025 at the Poerbatjaraka Auditorium, FIB UGM. The ceremony was attended by graduates from 11 study programs, as well as one graduate from a previous period who joined the procession this time.

The graduation ceremony took place solemnly and included the presentation of academic achievements and messages for the graduates. Based on faculty data, the cohort consists of 25 male graduates and 66 female graduates. Cultural Anthropology marked the highest number of graduates with 21 students, followed by English Literature with 13 graduates, and Indonesian Language and Literature and Tourism with 11 graduates each. A total of 73 graduates earned the distinction of cum laude.

In his remarks, the Dean of FIB UGM emphasized the faculty’s commitment to strengthening academic contributions. “FIB contributes around seven areas of study recognized by QS out of 27 at UGM. This is our goal in strengthening FIB, not only by focusing on one or two individuals, but by building a shared spirit, a spirit of synergy in advancing knowledge,” stated the Dean of FIB UGM.

In addition, a representative of the graduates’ parents delivered a message encouraging students to view graduation as the beginning of a long journey. “Continue learning and seeking knowledge because graduation is not the end, but the beginning of your long journey. Be a person who brings benefit, because the best human being is the one who brings the most benefit to others. Use your knowledge to bring light not only to yourselves, but also to your families, communities, the nation, and the world. Hold firmly to character, for it is the key foundation in earning public trust,” she said.

The representative of the top graduates, Catharina Maida from the French Language and Literature Program with a GPA of 3.91, also expressed gratitude and optimism for the future. “Our challenges are still long ahead. There will be many more obstacles in life,” she said.

During the event, the faculty also released other academic achievements, including the fastest study completion and graduate age statistics. Maritza Vidyatsabita from the English Literature Program completed her studies in the shortest time of 3 years, 2 months, and 5 days. Meanwhile, the youngest graduate is Bulan Churniati from English Literature, aged 21 years, 1 month, and 10 days.

This graduation ceremony not only marks the completion of the students’ academic journey, but also the beginning of their contribution to the progress of society. The values of knowledge, collaboration, and character highlighted throughout the ceremony are expected to guide the graduates in building a more sustainable future and bringing meaningful benefits to the wider community.

[Public Relations of FIB UGM, Candra Solihin]

Yogyakarta, October 30, 2025 — The Arabic Study Program of the Faculty of Cultural Sciences, Universitas Gadjah Mada (UGM), welcomed an academic delegation from the Arabic Language and Literature Study Program (BSA), Universitas Islam Negeri (UIN) Sunan Ampel Surabaya, for a collaborative meeting on institutional partnership development and faculty cooperation in research and publication.

The meeting brought together heads of study programs and lecturers from both study programs. Representatives from UGM included Prof. Dr. Sangidu, M.Hum., Dr. Zulfa Purnamawati, S.S., M.Hum., Dr. Arief Ma’nawi, S.S., M.Hum., and several other lecturers. Meanwhile, UIN Sunan Ampel was represented by Dr. Abdulloh Ubet, M.Ag. (Head of BSA), Sodikin, M.Pd.I (Secretary of the Study Program), Dr. Mirwan Akhmad Taufiq, M.A. (Head of Department), along with other faculty members and teaching staff.

The meeting opened by Dr. Imam Wicaksono, Lc., M.A., followed by welcoming speech from Prof. Sangidu and from the UIN Sunan Ampel delegation. During the meeting, Dr. Zulfa Purnamawati emphasized the importance of interdisciplinary collaboration in community service and research. She noted that community engagement initiatives at the Faculty of Cultural Sciences now require involvement across various fields to produce two outcomes: one from UGM and one from its collaborating partners.

In addition to discussing research and publication cooperation, the two study programs reviewed strategies for teaching Arabic at the university level. Dr. Zulfa highlighted several innovations at UGM’s Arabic Study Program, such as matriculation classes for beginners, peer-assisted tutorials, and entrepreneurship courses taught by alumni.

From UIN Sunan Ampel, Dr. Abdulloh Ubet explained that most BSA lecturers have backgrounds in Arabic Language Education (PBA), which shapes their research focus toward education. He also shared that UINSA continues to strengthen students’ language proficiency through intensive Arabic and English training sessions starting as early as 6 a.m. Since 2025, the BSA Program has implemented a new curriculum designed to meet industry needs, including an Edupreneur course to equip students with entrepreneurial competencies.

The meeting concluded with documentation and an exchange of souvenirs between the two study programs, symbolizing their commitment to sustained academic cooperation.

This collaborative forum not only expanded academic networking between universities but also aligned with key Sustainable Development Goals (SDGs)—notably SDG 4 (Quality Education) through strengthened academic quality and partnership-based learning; SDG 8 (Decent Work and Economic Growth) by enhancing students’ entrepreneurial skills; and SDG 17 (Partnerships for the Goals) through the development of strategic institutional cooperation across higher education institutions in Indonesia.

Author: Muhammad Ardiansyah

Yogyakarta, November 3, 2025 – The Arabic Study Program, Faculty of Cultural Sciences, Universitas Gadjah Mada, continued its tenth session of the Entrepreneurship course with the theme “Optimizing Digital Potential in Business Development.” This session built upon the previous meeting’s topic, focusing on the use of digital media for business promotion but with a more practical and creative approach through a review of student group assignments.

In this meeting, lecturer and guest speaker Reisa Nurma Boruregar, S.S., centered the discussion on reviewing students’ creative video projects that illustrated their personal five-year life plans. Through this assignment, students were encouraged to project their future goals—such as graduation targets, plans for pursuing a master’s degree, or professional career aspirations—and transform these ideas into engaging and innovative visual content.

The assignment aimed to train students in building personal branding and self-promotion through digital media, aligning with the current professional landscape that values online presence and digital identity. Each group presented their video projects in class and received direct feedback from Reisa and their peers on aspects such as visual presentation, narrative flow, and communication strategy.

Through this tenth session, Arabic Literature students gained deeper insights into digital promotion strategies while applying them in a personal and reflective context. This project-based learning approach also demonstrated that the Entrepreneurship course in Arabic Literature UGM goes beyond theory, emphasizing hands-on creativity and digital literacy as essential skills for modern graduates.

The course also contributes to the advancement of the Sustainable Development Goals (SDGs), particularly SDG 4 (Quality Education) by fostering practical, 21st-century skill-based learning; SDG 8 (Decent Work and Economic Growth) by preparing students to thrive in creative and digital industries; and SDG 9 (Industry, Innovation, and Infrastructure) by promoting the use of technology and innovation in sustainable self-development and entrepreneurship.

[Arabic Literature, Muhammad Ardiansyah]

Yogyakarta, October 27, 2025 – The Arabic Study Program, Faculty of Cultural Sciences, Universitas Gadjah Mada, continued its Entrepreneurship course series with the ninth session, featuring an inspiring guest speaker, Reisa Nurma Boruregar, S.S., a young entrepreneur, digital marketing practitioner, and proud alumni of the study program. In this session, Reisa delivered a lecture titled “Developing Entrepreneurship through Digital Promotion,” which focused on strategies for marketing, branding, and leveraging digital media to build sustainable businesses.

Reisa began the lecture by sharing her personal journey of starting a business from scratch, from selling products through BlackBerry Messenger to managing multiple ventures such as ReisaGarage, Jogja Nasi Bento, and Layana Indonesia. She emphasized the importance of adaptability to changes in social media algorithms and digital trends. According to her, one of the most common mistakes entrepreneurs make is their reluctance to evolve with technology and digital advertising trends, even though these are crucial to maintaining business relevance in today’s market.

Students were guided to understand how to choose the right sales platforms, identify target markets, and find products and suppliers aligned with consumer demand. Reisa also introduced various digital tools that can be used for market research, identifying trending products, and analyzing high-performing content on platforms such as TikTok and Shopee.

The session also explored effective digital marketing strategies, both paid and unpaid. Reisa explained that paid promotions could include collaborative content (collab posts), endorsements, affiliate marketing systems, and paid digital advertisements. Meanwhile, unpaid promotions could be optimized through organic content that is relatable, entertaining, inspiring, informative, visually engaging, and encourages audience interaction.

In addition to promotional strategies, Reisa also discussed the importance of setting realistic pricing structures based on production, operational, tax, commission, and profit margin considerations. Students were encouraged to think strategically about pricing and sales targets to achieve sustainable business growth.

Through this session, Arabic Study Program students not only learned about digital marketing techniques but also discovered how creativity and digital literacy can be transformed into tangible economic strength.

This course actively supports the achievement of the Sustainable Development Goals (SDGs), particularly SDG 4 (Quality Education) by providing practical entrepreneurial education, SDG 8 (Decent Work and Economic Growth) by fostering tech-savvy young entrepreneurs, and SDG 9 (Industry, Innovation, and Infrastructure) through the application of digital innovation in developing competitive and sustainable business models.

[Arabic Literature, Muhammad Ardiansyah]