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  • Public Lecture on Hospitality Discusses Challenges and Opportunities in the Hotel Industry

Public Lecture on Hospitality Discusses Challenges and Opportunities in the Hotel Industry

  • News Release
  • 9 April 2026, 10.41
  • Oleh: Humas FIB
  • 0

Yogyakarta, April 8, 2026 – The Tourism Study Program, Faculty of Cultural Sciences, Universitas Gadjah Mada, held a public lecture titled “Hospitality Management in Star-Rated Hotels: Challenges and Opportunities” at the Poerbatjaraka Auditorium. The event featured Faradilla, Human Resource Manager of The Alana Yogyakarta Hotel & Convention Centre, as the main speaker.

The public lecture was attended by students of the Tourism Study Program, particularly the 2025 cohort who are currently enrolled in the “Hospitality Studies” course. The event was also open to students from other cohorts interested in exploring the hotel industry.

In her presentation, Faradilla highlighted the dynamic nature of the hospitality industry, especially in star-rated hotels, which continues to evolve alongside changing travel trends and guest expectations. She emphasized that human resource management plays a crucial role in maintaining service quality, as the hotel industry heavily relies on direct interaction with customers.

This activity not only provided practical insights for students but also served as a bridge between academia and industry. Students are expected to gain a deeper understanding of real working conditions in the hospitality sector and better prepare themselves to face future challenges.

Through this public lecture, the Tourism Study Program of FIB UGM also contributes to the achievement of the Sustainable Development Goals (SDGs), particularly SDG 4 (Quality Education) by offering practitioner-based learning, and SDG 8 (Decent Work and Economic Growth) by encouraging students’ readiness to enter the workforce in the tourism and hospitality sectors.

[Public Relations FIB UGM, Alma Syahwalani]

Tags: Fakultas Ilmu Budaya UGM SDGs 4 Pendidikan Berkualitas SDGs 4: Quality Education SDGs 8: Decent work and economic growth SDGs 8: Pekerjaan Layak dan Pertumbuhan Ekonomi

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