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  • SDGs 8: Pekerjaan Layak dan Pertumbuhan Ekonomi
  • SDGs 8: Pekerjaan Layak dan Pertumbuhan Ekonomi
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SDGs 8: Pekerjaan Layak dan Pertumbuhan Ekonomi

Educational and Community Engagement Collaboration between the Japanese Language and Culture Study Program, FIB UGM, and SMA Budi Utomo Perak, Jombang

News Release Tuesday, 27 January 2026

The Japanese Language and Culture Study Program, Faculty of Cultural Sciences, Universitas Gadjah Mada, conducted an Educational and Community Engagement (PkM) activity on Tuesday, 7 January 2026, at SMA Budi Utomo Perak, Jombang Regency, East Java. This activity was carried out as a collaborative initiative with SMA Budi Utomo Perak as part of the school’s Japanese-themed event, Festival NIKKI: Nihon Chishiki (Japanese Knowledge). The festival was held under the theme “Exploring Insights: Japanese Philosophy and Global Career Opportunities” and aimed to introduce various aspects of Japanese culture while broadening students’ perspectives on academic pathways and career opportunities related to Japan. Through this program, lecturers and students from the Japanese Language and Culture Study Program participated as resource persons in a series of academic and educational activities.

The program was held over a full day and consisted of several interactive sessions. The team of lecturers delivered materials on key aspects of Japanese culture, including the concept of omotenashi as a form of wholehearted service, the notions of honne and tatemae in Japanese communication, an introduction to Japanese popular culture in everyday life, as well as an overview of employment opportunities and workplace culture in Japan. All materials were presented in an engaging manner and closely connected to contexts familiar to the students.

In addition to the lecturers’ presentations, students from the Japanese Language and Culture Study Program actively participated by visiting Japanese language classes. During these sessions, they shared firsthand experiences related to learning Japanese, university life, and student activities, providing participants with a direct glimpse into higher education. The series of activities concluded with Japanese performing arts presented by the student team, featuring both traditional and modern Japanese dances. The performances added to the festive atmosphere and were warmly received by the audience.

This collaborative program was successfully implemented and received positive responses from students, teachers, and the SMA Budi Utomo foundation. Participants’ enthusiasm was evident through their active involvement in discussions and question-and-answer sessions. Through this initiative, it is expected that students’ interest in Japanese language, culture, and Japan more broadly will continue to grow and serve as motivation for further study in the future. Similar collaborative activities are also envisioned to be conducted regularly on a broader scale.

 

Author: Barra Taura N.
Editor: Stedi Wardoyo

Shela Azzahra, an English Literature Student at FIB UGM, Introduces Vibrant Hijabs through the LaSheild Brand

News Release Monday, 26 January 2026

Yogyakarta, January 26, 2025 — Shela Azzahra, a 2023 student of the English Literature Study Program, demonstrates that the creativity of students at the Faculty of Cultural Sciences (FIB), Universitas Gadjah Mada, does not grow solely within classroom walls but can also transform into entrepreneurial innovation. Through her hijab brand, laSheild, Shela presents a local hijab alternative characterized by bold and vibrant colors that dare to stand out in Indonesia’s hijab market.

Shela’s interest in building a hijab business stemmed from both personal needs and her restlessness as a creative individual with a strong passion for fashion exploration. She often found it difficult to discover brightly colored hijabs in the local market, which is generally dominated by neutral and earth-tone shades. To achieve her desired look, Shela previously had to purchase overseas products at higher prices due to shipping costs and import taxes. This experience sparked the idea of creating a local hijab product that is reasonably priced, high in quality, and easily accessible.

“Why not make it myself?” This thought became the starting point for laSheild, which now carries the tagline “Vibrant hues. Born in colors.” The brand seeks to fill a gap in the local hijab market while encouraging hijabi women to be more playful and confident in expressing themselves through color. Although Shela initially hesitated and produced only a limited stock, market responses exceeded expectations. The high demand indicates that Indonesian hijabi women have a strong desire to express their identity and personality through color choices. This enthusiasm has even opened opportunities for international expansion, leading laSheild to consider overseas shipping.

Behind her achievements, Shela faces significant challenges as an active student and a solopreneur. “The main challenge is balancing my dual roles as a full-time student and a solopreneur. From the very beginning, I handled everything on my own without a team. Since my priority is still my studies, laSheild cannot operate every day. The challenge is trying not to burn out and accepting that this business runs alongside my academic rhythm, not in competition with it. Sometimes 24 hours just aren’t enough, especially during exam periods and peak sales seasons. That’s why I avoid selling during exams,” she explained.

In managing her time, Shela applies a “no pressure” principle. Rather than setting burdensome sales targets, she adjusts her business pace to align with her academic commitments. Support from her surrounding environment—particularly friends who assist with promotion and content creation—has also played a crucial role in sustaining laSheild.

Shela’s journey aligns with the implementation of the Sustainable Development Goals (SDGs), particularly SDG 4 (Quality Education) through the development of students’ creative and entrepreneurial skills, SDG 8 (Decent Work and Economic Growth) by encouraging young entrepreneurs and the creative economy, and SDG 12 (Responsible Consumption and Production) through the promotion of sustainable and affordable local products.

Closing her story, Shela shared a brief message for FIB students who aspire to start a business. “Just try. Don’t be afraid to be different. Don’t be afraid to start something that seems niche. Start small, but dream big,” she said. The story of laSheild proves that creativity, courage, and consistency can pave the way for students to create meaningful work while contributing to society.

[FIB UGM Public Relations, Alma Syahwalani]

Archaeopreneur Bazaar by the Archaeology Study Program of FIB UGM Showcases Creative Local Products

News Release Wednesday, 17 December 2025

Yogyakarta, 15 December 2025 – The Archaeology Study Program of the Faculty of Cultural Sciences (FIB), Universitas Gadjah Mada, held the Archaeopreneur Bazaar as part of the fulfillment of the Final Semester Examination (UAS) assignment for the Archaeopreneur course. The course is taught by Sektiadi, S.S., M.Hum., a lecturer in Archaeology at FIB UGM, and aims to encourage students to develop creativity and an entrepreneurial mindset grounded in archaeological knowledge.

The bazaar featured eight booths representing student groups enrolled in the Archaeopreneur course. Each group showcased a variety of locally produced creative items, including bag charms, tumblers, scarves, illustrated pins, bags, and many other products. These creations not only emphasized aesthetic value but also embodied philosophical meanings inspired by cultural values.

Through this activity, students were trained to transform archaeological knowledge into creative products with both commercial and educational value. The Archaeopreneur Bazaar served as a contextual learning space that bridges academic studies and entrepreneurial practice, enabling students not only to understand theory but also to apply it in real-world contexts.

This activity aligns with the spirit of the Sustainable Development Goals (SDGs), particularly Goal 4 on Quality Education through the strengthening of practice-based learning and student creativity. In addition, the bazaar supports SDG Goal 8 on Decent Work and Economic Growth by fostering young entrepreneurship, as well as Goal 12 on Responsible Consumption and Production through the development of local products that prioritize cultural values and sustainability.

[Public Relations of FIB UGM, Alma Syahwalani]

Participation of Women in Renewable Energy (POWERE): The Role of Anthropology in Supporting Renewable Energy from Indonesia’s Coastal Regions

News Release Tuesday, 9 December 2025

The Anthropology Laboratory for Research and Action (LAURA) represents Universitas Gadjah Mada in the Participation of Women in Renewable Energy (POWERE) project. This initiative is funded by the UKRI Ayrton Challenge and involves several universities, including the University of Sussex, Universitas Indonesia, and Universitas Gadjah Mada. POWERE addresses issues of unequal access and the impacts of climate change in island and coastal communities. It introduces innovation through the use of floating photovoltaic systems (FPV) as an alternative renewable energy source, while also emphasizing gender perspectives and economic conditions in off-grid coastal communities. The project is not only focused on developing physical infrastructure but also building social infrastructure by strengthening gender inclusivity in the seaweed-based economy across coastal and island areas in South Sulawesi. Led by Prof. Raminder Kaur (US), Dr. Muhammad Zamzam Fauzanafi (UGM), Dr. Mia Siscawati (UI), Dr. Bradley Parrish (US), and Prof. Peter Newell (US), POWERE stands as a comprehensive multidisciplinary collaboration centered on renewable energy.

Since mid-year, the POWERE team has conducted preliminary studies in several locations, including Rannu, Katingting, and Biawasa, and presented the findings at the World Conference on Governance and Social Sciences at Hasanuddin University on 11–12 November 2025. The initial studies explored topics such as community-based infrastructure design, sensory ethnography, feminist perspectives on gender, climate change, and women’s resilience, renewable energy and social infrastructure, as well as climate adaptation challenges faced by seaweed-farming women. The broad range of issues emerging from solar energy development and its social implications continues to pose challenges for the project moving forward.

In addition to the Project Leads, the initiative involves postdoctoral researchers such as Dr. Diah Irawaty, Dr. Runavia Mulyasari, Dr. Chu Chun Yu, Dr. Agung Iswadi, and Monika Swastyastu, M.A., who contribute to ongoing research throughout the project. POWERE receives support from both governmental and non-governmental organizations, including CARE Indonesia, Aquatera, Development Finance International, Auroville Consulting, and the Ministry of Marine Affairs and Fisheries of the Republic of Indonesia, serving as financial partners and policy collaborators. Entering the first stage of the three-year program, the POWERE team has published newsletters in both Indonesian and English, accessible through the University of Sussex website and the Department of Anthropology. For the latest updates, readers may follow the official Instagram account @powere.women, which regularly shares photos and videos documenting project activities.

Writer: Okky Chandra Baskoro

Embracing the Future and a Great Career: Master of Middle Eastern Cultural Studies Holds Inspiring Alumni Event

News Release Tuesday, 2 December 2025

Friday, November 21, 2025 – The Master of Middle Eastern Cultural Studies program at Gadjah Mada University held an Inspiring Alumni event as part of its efforts to provide insight and inspiration to students and alumni who are preparing to enter the professional world. M. Asykari Muslim (Owner and CEO of Hayfa Academy), an alumnus and speaker at this event, presented a theme titled “Middle Eastern Entrepreneurs: The Synergy of Science, Technology, and Creativity in the Digital Age.” The event, at 709 of the Soegondo building, aimed to connect the current generation of students with alumni who have had successful careers in various fields, while also strengthening the academic and professional networks between the two parties.


The inspiring Alumni event began with a speech from Dr. Mahmudah, M.Hum., Secretary of the Middle Eastern Cultural Studies Master’s Department. In her speech, Dr. Mahmudah, M.Hum. emphasized the importance of building bridges between the academic world and the professional world through the firsthand experiences of successful alumni. “Through this event, we hope that students can gain a realistic picture of career opportunities in the professional world and understand how the skills they acquire in college can be applied in real life,” she said.

The alumni motivated the participants to continue developing themselves, to remain adaptable to the changing times, and to take advantage of every opportunity available. “As KBTT alumni, we must take advantage of all available opportunities, from our ability to speak Arabic or other languages. Look for opportunities to work, don’t be afraid to try, take advantage of available technology. If we want to build something, whatever it is, whether it’s a business or something else, we must use knowledge as a starting point, because without knowledge, no idea will last long,” said M. Asykari Muslim, M.A.

The question and answer session provided an opportunity for students to interact directly with alumni, deepen their understanding of the world of work, and build connections that will be useful for their future career development. The event concluded with the presentation of certificates of appreciation to alumni who shared their experiences and knowledge during the event. The event ended with a group photo and the hope that such activities will continue to be held in the future to strengthen the relationship between the study program and alumni and encourage students to be better prepared for the future.

[Jesica Amanda Florantika]

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Universitas Gadjah Mada

Faculty of Cultural Sciences
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