SDGS 8: Decent Work and Economic Growth | SDGs 17: Partnership for the Goals
On Tuesday, February 13th, 2024, Universitas Gadjah Mada through the UGM Public Relations, News, and Protocol Office held a Technical Guidance with the theme “Management of Universitas Gadjah Mada Social Media” for public relations, protocol, and news staff in the UGM work unit environment which was held in the Auditorium of the Faculty of Mathematics and Natural Sciences, from 09.00 – 12.00 WIB. To strengthen the university’s public relations function, UGM presented several speakers from the UGM Public Relations, News, and Protocol Office to present the material themes. This aligns with providing information services to the public about events, events, and information around UGM.
The Technical Guidance session began with a speech from the Deputy Dean for Alumni, Cooperation, and Innovation, Dr. Fajar Adi Kusumo, S.Si., M.Sc., who stated that the publication of activities carried out in the UGM environment could be a source of inspiration for the wider community, therefore it is necessary to have qualified knowledge to manage information for the public, especially information that is shared through social media. In line with this, Mrs. Hestining Kurniastutim, S.S., M.B.A., Head of the UGM Public Relations, News, and Protocol Office, also stated the high urgency of social media, as well as the traffic of the existence of the official pages of each unit which affects the ups and downs of information accessibility caused by the increasingly rapid communication.
The Technical Guidance session was then continued with a presentation of material that mapped the segmentation of social media users from each social media platform, the objectives of building social media content, efforts to increase engagement from social media content, the characteristics of content for public information, and the stages of production of content for social media. The presentation of the material ended with the opening of a question and answer session from the faculty, department, and other UGM work units regarding the management of social media on several platforms, copywriting, content feedback management, engaging influencers or important UGM figures, and finding a balance in content creation.



The second day’s event was held the following day, it was Wednesday, 7th of February 2024 in Courtroom 1 of Poerbatjaraka Building, 1st Floor, Faculty of Cultural Sciences, Gadjah Mada University at 8 am until 12.15 pm. Because on the first day the participants were presented with basic material regarding Posbindu and so on, on the second day the participants were encouraged to practice. The Posbindu training participants carried out the Posbindu table 5 simulations and exercises with enthusiasm and passion, then immediately carried out the second post test to see the progress they had made as Posbindu cadres after receiving the material and training during the two-day event.
This event received cooperation and assistance from Mr./Mrs. UGM HPU Team. Head of HPU UGM, Prof. Dra. Yayi Suryo Prabandari, M.Sc., PhD, had the opportunity to directly accompany the training participants as a speaker regarding examination activities in posbindu and health check practices (measuring blood pressure and taking blood samples to check cholesterol, sugar and uric acid levels). He received a direct invitation from the Deputy Dean for Finance, Assets and Human Resources, namely Mr. Suray Agung Nugroho, M.A., Ph.D. The Posbindu cadre training was attended by staff from the Faculty of Cultural Sciences, Gadjah Mada University. The targets of Posbindu services are all staff, both lecturers and teaching staff in the faculty environment.


