PT AEON Indonesia officially opened a new branch at Puri Indah Mall, West Jakarta. This branch is specialized for the Health and Beauty line with a focus on selling health and beauty products, such as makeup, soap, hair care, skincare, medicines, and healthy foods. The store concept is independent, which means it is separate from supermarkets and delicas (food line) which are also owned by PT AEON Indonesia. 

The opening of AEON line Health and Beauty at Puri Indah Mall became the second time for this Japanese retail company. Before, the same concept was implemented at Lotte Mall Avenue, South Jakarta in February. Hopefully, by opening a store in the health and beauty sector, PT AEON Indonesia can more easily expand its market reach in Indonesia. 

The opening ceremony was carried out with a ribbon cutting by the head of the Health and Beauty department of PT AEON Indonesia, Yasutake Suzuki. In his interview, he explained the reason for the establishment of the store. “The high sales of beauty & health products in all AEON Store branches, as well as the emergence of new local & imported cosmetic brands since 2020, and the number of beauty product customers dominated by Gen Z & millennials are the main basis for AEON Health & Beauty to be present separately as an independent store from Supermarkets & Delica,” he said. 

The opening and concept carried by AEON Health and Beauty Care at Puri Indah Mall is in line with the values proclaimed in SDGs (Sustainable Development Goals) point 8, namely decent work and economic growth. This is due to the addition of stores which will affect economic growth. In addition, job opportunities for Indonesians will increase as time goes by. Furthermore, PT AEON Indonesia will continue this concept in other cities in Indonesia until 2025.

Yogyakarta, Friday, October 25th, 2024. Line Dance Team of Faculty of Cultural Sciences UGM has won the 1st Champion Award in the Line Dance Competition between Faculties/Schools and Work Units in the 75th Anniversary / 15th Lustrum of Universitas Gadjah Mada Beginner Category. This competition was organized by Universitas Gadjah Mada by inviting all faculties and work units to participate in enlivening the 75th Anniversary / 15th Lustrum of Universitas Gadjah Mada. The UGM Faculty of Arts team consists of a number of educators and lecturers of UGM Faculty of Arts, namely Mimi Savitri, M.A., Ph.D., Dr. Suzie Handajani, M.A., Dr. Wiwik Retno Handayani, S.S., M.Hum., Mubarika Dyah Fitri Nugraheni, S.Ant., M.A., Erika Purnawati, S.Kom, M.Cs., Vinanti Rahayu, A.Md., and Veronica Kurnia Wulandari, S.S., M.A., with Swety Firmanti, S.Sos. in charge. The competition was held in Auditorium drh. R. Soepardjo, Faculty of Animal Science, Universitas Gadjah Mada at 12.30 pm to 16.00 pm.

Previously, the team had practiced intensively for one week by designing special choreography from the song that had been determined. During the competition, the activity began with remarks from the Secretary of Universitas Gadjah Mada, Dr. Andi Sandi Antonius Tabusassa Tonralipu, SH, LLM. Dr. Andi Sandi explained that this competition was not only a competition, but also a means to meet and strengthen relationships between faculties-schools and work units, considering that meetings are usually held only during formal moments. The Line Dance competition held by Universitas Gadjah Mada as a sport is a place to continue to the national competition stage.

Congratulations to the FIB UGM team for winning!

Yogyakarta, Thursday, November 14th, 2024. In order to strengthen the public relations function at Universitas Gadjah Mada, the UGM University Secretariat held a Focus Group Discussion (FGD) related to External Communication Guidelines held in Multimedia Room 1, 3rd Floor, North Wing, UGM Central Building. This activity was held at 09.30 WIB to 12.15 WIB, inviting a number of representatives of public relations staff, offices, and work units within the Faculty of Arts UGM. As presenters of External Communication material, Winda Pratiwi, Farchan Noor Rachman, and Mohamad Ryan Saputra, became the speakers of the activity.

The activity began with the first presentation by Winda Mizwar Pratiwi related to the organizational structure mind mapping journey and communication mapping to various stakeholders in the work unit environment at UGM. In this session, Winda explained the importance of feedback and setting appropriate responses to reduce miscommunication. The way our communication works at this time includes: Data Collection, Knowledge Sharing, SOP Guidelines, and Internalization of SOP / Guidelines.

The next session was presented by Mohamad Ryan Saputra regarding the analysis of stakeholder interest levels consisting of:

Level 1: High Interest, High Involvement
Level 2: High Interest, Low Involvement
Level 3: Low Interest, High Involvement
Level 4 Low Interest, Low Involvement
Each interest has a communication strategy, communication channel preferences, main activities, and communication channeling rules that must be considered. It aims to closely monitor communication activities to the public and public relations decision makers.

After the presentation of external communication guidelines by Ryan Saputra, Farchan Noor Rachman continued the presentation of media communication guidelines regarding the role of spokespersons in delivering communication to the public, criteria as well as Do’s and Don’ts of spokespersons, and the flow of information publication. He also added that technical forms of publication and dissemination of information related to UGM in print and digital must be in accordance with the established UGM brand guidelines.

Friday, November 8, 2024 The Cultural Anthropology Student Family (KEMANT) UGM held a discussion session in Rembukant#4 entitled “Navigating the Journey: Building Self-Awareness of Positioning in Ethnographic Fieldwork”. The event was hosted by Keisia Haneswari, a Cultural Anthropology student class of 2022 with Dr. Elan Lazuardi S.Ant., M.A. as the guest speaker. Located in Room 523 Soegondo Building, Faculty of Arts UGM, this event was attended by cultural anthropology students from various generations.

Reflecting on the fieldwork experience of anthropologists, this discussion explored the journey of anthropological researchers which is not always smooth. Awkwardness, fear, rejection, loneliness, and even failure often haunt ethnographers’ fieldwork. Therefore, Rembukant#4 is here to provide a space for anthropology learners to reflect on issues that have not been widely discussed in the classroom.

The discussion opened with a question from the moderator related to questioning the position of researchers when doing fieldwork. The question was then thoroughly discussed by Dr. Elan Lazuardi related to the multiple identities that each researcher brings when in the field greatly affects the relationship between researchers and researchers which will then also affect the ethnographic knowledge produced. In the event, Dr. Elan also shared his fieldwork experience when researching the use of HIV health services, how his identity as a researcher determines his positionality towards his research. By realizing his positionality, the researcher can not only successfully complete his research but also build a reciprocal relationship with his researcher, as stated by Dr. Elan Lazuardi.

In the question and answer session, a number of participants asked questions and shared their experiences when facing confusing circumstances regarding their positionality in the field. After that, the discussion was closed with a group photo which also marked the end of the KEMANT Rembukant series this period.

[Public Relation FIB UGM, Author: Keisia Haneswari, Photo: Hawa Muzayyinah Niswah & Kinanti Rahmi Khoiri, Editor: Sandya]

On Friday, September 27, 2024, the Japanese Language and Culture Study Program welcomed guests from PT Rupa Raya and Marumori Company Co., Ltd. Both companies are companies engaged in architectural design of Japanese houses.

PT. Rupa Raya is an Indonesian company founded by Bustanil Yasir in 2022 in Makassar. Although it is an Indonesian company, PT. Rupa Raya is a company that works in the field of Japanese architectural design. Therefore, 100% of the clients of PT Rupa Raya are from Japan. In running the business. PT Rupa Raya cooperates with a company that works in the same field, namely Marumori Company Co., Ltd. Marumori Company acts as an intermediary and ’employer’ for PT Rupa Raya.

PT Rupa Raya, represented by CEO Bustanil Yasir, opened the presentation by introducing the company’s vision and mission to the Japanese Language and Culture lecturers and students present. Then, CEO Bustanil Yasir also explained the flow of work at PT Rupa Raya. Design work is carried out after receiving a house design from Muromari Company. Based on the design, PT Rupa Raya will then produce 2D, 3D, and designs that can be seen using VR (Virtual Reality) technology. On this occasion, PT Rupa Raya also introduced the internship program to the participants.

After the presentation, the activity then continued with a question and answer session about job openings because the arrival of PT. Rupa Raya was also to inform the opening of vacancies that opened on November 1, 2024 related to the opening of their branch in Semarang. After that, various other questions were also asked by the participants. The activity then ended with a group photo.

[Public Relation FIB UGM, Author: Valentina Pramahita Iswari, Editor: Yulia Agustiani]