Tuesday, June 18, 2024 – “Be A Good Exporter” is an Independent Study program organised by the National Export School Foundation. This semester-long program is part of the *Merdeka Belajar Kampus Merdeka* (MBKM) initiative. One of the key activities in this program involves developing export-ready products, carried out in collaboration with the Export Start-up Team (TSE), formed at the beginning of the program. The goal is to create products that meet international market demands and have the potential to become successful export items.
Together with TSE, the author worked on developing a dried cardamom product sourced from local Indonesian farmers. Throughout the development process, the author and the team conducted market research and devised strategies tailored to relevant target markets. They then worked on product development, brand building, and digital marketing strategies suited to international markets. Additionally, the team simulated business matching sessions, studied payment methods and required documentation, and explored logistics options for exporting products. Through this comprehensive process, the author gained insights into the full cycle of preparing a product for export. Furthermore, the program provided valuable knowledge on national and international export-import regulations.
The “Be A Good Exporter” program contributes to the SDGs, particularly SDG 8 (Decent Work and Economic Growth) and SDG 12 (Responsible Consumption and Production). By empowering local farmers and developing cardamom products for international markets, this program supports inclusive and sustainable economic growth, while also promoting fair and responsible trade practices.
[Public Relations of FIB UGM, Author: Katherine Valencia Pangestu, Editor: Rifal Fadlurrahman, Aldiza Pramudhita]
