The English Literature Study Program at Universitas Gadjah Mada has reaffirmed its academic excellence through its achievement in the QS World University Rankings by Subject 2025, placing in the 151–200 band globally and securing the top position in Indonesia. Within the same subject cluster, Universitas Indonesia and Universitas Pendidikan Indonesia also appeared in the global rankings.

This recognition reflects the program’s continued commitment to strengthening its academic and international standing, aligning with UGM’s mission to provide inclusive, high-quality education in support of SDG 4: Quality Education.

From the beginning of their academic journey, students follow a carefully designed series of developmental programs. After completing PPSMB, all new students participate in POPSI, an orientation initiative that offers international exposure through classes taught by lecturers currently studying abroad and sessions with global figures such as ambassadors. The program also emphasizes national identity and campus ethics, ensuring that students balance global awareness with strong civic values.

Cross-cultural learning is further encouraged through joint classes attended by students from Japan and Taiwan, enabling UGM students to build international networks and broaden their intercultural competence—an effort that resonates with SDG 17: Partnerships for the Goals.

The program also maintains a close partnership with the National University of Singapore (NUS). Through this collaboration, students can take part in short academic programs in Singapore and host NUS participants in return. These exchanges not only enrich academic experience but also serve as a platform for introducing Indonesian culture to the global academic community.

Beyond academics, the English Literature program supports student creativity through English Days, an annual theatre production. Students are responsible not only for performing but also for managing the entire event, from concept development to fundraising. This hands-on experience strengthens organizational, creative, and leadership skills, contributing to SDG 8: Decent Work and Economic Growth.

Digital literacy and media management are also nurtured. Through courses in writing and journalism, students gain the skills needed to manage the program’s website and social media channels. The program further contributes to academic assessment by developing AcEPT, UGM’s official Academic English Proficiency Test used for university admissions.

In terms of research and publication, the program’s academic journal has been open to English literature departments across Indonesia since 2024 and has recently earned a Sinta 3 accreditation, reflecting its growing scholarly impact.

The strong alumni network and contributions from retired faculty also play an important role in supporting the program’s development. Their insights and guidance help students pursue continued academic and professional achievements, reinforcing a collaborative academic environment in line with SDG 17.

Through consistent initiatives, active support from academic staff, and a culture of continuous improvement, the program sends a significant number of students to participate in the Indonesia International Student Mobility Awards (IISMA) each year. Their global experiences later inspire and benefit future cohorts.

By staying focused on its long-term vision, the English Literature Study Program at UGM demonstrates that sustained progress, collective commitment, and integration of sustainable development values naturally lead to international recognition.

Photo: freepik.com

[Public Relations of FIB UGM, Candra Solihin]

Yogyakarta, November 3, 2025 – The Arabic Study Program, Faculty of Cultural Sciences, Universitas Gadjah Mada, continued its tenth session of the Entrepreneurship course with the theme “Optimizing Digital Potential in Business Development.” This session built upon the previous meeting’s topic, focusing on the use of digital media for business promotion but with a more practical and creative approach through a review of student group assignments.

In this meeting, lecturer and guest speaker Reisa Nurma Boruregar, S.S., centered the discussion on reviewing students’ creative video projects that illustrated their personal five-year life plans. Through this assignment, students were encouraged to project their future goals—such as graduation targets, plans for pursuing a master’s degree, or professional career aspirations—and transform these ideas into engaging and innovative visual content.

The assignment aimed to train students in building personal branding and self-promotion through digital media, aligning with the current professional landscape that values online presence and digital identity. Each group presented their video projects in class and received direct feedback from Reisa and their peers on aspects such as visual presentation, narrative flow, and communication strategy.

Through this tenth session, Arabic Literature students gained deeper insights into digital promotion strategies while applying them in a personal and reflective context. This project-based learning approach also demonstrated that the Entrepreneurship course in Arabic Literature UGM goes beyond theory, emphasizing hands-on creativity and digital literacy as essential skills for modern graduates.

The course also contributes to the advancement of the Sustainable Development Goals (SDGs), particularly SDG 4 (Quality Education) by fostering practical, 21st-century skill-based learning; SDG 8 (Decent Work and Economic Growth) by preparing students to thrive in creative and digital industries; and SDG 9 (Industry, Innovation, and Infrastructure) by promoting the use of technology and innovation in sustainable self-development and entrepreneurship.

[Arabic Literature, Muhammad Ardiansyah]

Yogyakarta, October 27, 2025 – The Arabic Study Program, Faculty of Cultural Sciences, Universitas Gadjah Mada, continued its Entrepreneurship course series with the ninth session, featuring an inspiring guest speaker, Reisa Nurma Boruregar, S.S., a young entrepreneur, digital marketing practitioner, and proud alumni of the study program. In this session, Reisa delivered a lecture titled “Developing Entrepreneurship through Digital Promotion,” which focused on strategies for marketing, branding, and leveraging digital media to build sustainable businesses.

Reisa began the lecture by sharing her personal journey of starting a business from scratch, from selling products through BlackBerry Messenger to managing multiple ventures such as ReisaGarage, Jogja Nasi Bento, and Layana Indonesia. She emphasized the importance of adaptability to changes in social media algorithms and digital trends. According to her, one of the most common mistakes entrepreneurs make is their reluctance to evolve with technology and digital advertising trends, even though these are crucial to maintaining business relevance in today’s market.

Students were guided to understand how to choose the right sales platforms, identify target markets, and find products and suppliers aligned with consumer demand. Reisa also introduced various digital tools that can be used for market research, identifying trending products, and analyzing high-performing content on platforms such as TikTok and Shopee.

The session also explored effective digital marketing strategies, both paid and unpaid. Reisa explained that paid promotions could include collaborative content (collab posts), endorsements, affiliate marketing systems, and paid digital advertisements. Meanwhile, unpaid promotions could be optimized through organic content that is relatable, entertaining, inspiring, informative, visually engaging, and encourages audience interaction.

In addition to promotional strategies, Reisa also discussed the importance of setting realistic pricing structures based on production, operational, tax, commission, and profit margin considerations. Students were encouraged to think strategically about pricing and sales targets to achieve sustainable business growth.

Through this session, Arabic Study Program students not only learned about digital marketing techniques but also discovered how creativity and digital literacy can be transformed into tangible economic strength.

This course actively supports the achievement of the Sustainable Development Goals (SDGs), particularly SDG 4 (Quality Education) by providing practical entrepreneurial education, SDG 8 (Decent Work and Economic Growth) by fostering tech-savvy young entrepreneurs, and SDG 9 (Industry, Innovation, and Infrastructure) through the application of digital innovation in developing competitive and sustainable business models.

[Arabic Literature, Muhammad Ardiansyah]

Yogyakarta, October 20, 2025 – The Arabic Study Program, Faculty of Cultural Sciences, Universitas Gadjah Mada, continued its eighth session of the Entrepreneurship course with lecturer Diyah Wikan Rakhmatika, S.S., M.A.. This session carried the theme “Business Funding Opportunities”, focusing on strategies to acquire, manage, and utilize financial resources effectively and ethically to support business sustainability.

In her presentation, Diyah explained that funding is a fundamental aspect of business continuity and growth. She emphasized that a successful entrepreneur is not only one who can generate creative ideas but also one who can manage finances wisely and determine the right funding strategy. Students were introduced to two main sources of business capital — internal funding (personal savings, reinvested profits, and support from family or friends) and external funding (banks, investors, venture capital, crowdfunding, Islamic financing, and government grants).

Furthermore, Diyah highlighted the importance of preparing a compelling and credible business proposal as a key to attracting investors. A well-crafted proposal, she noted, should clearly present the business vision, market potential, financial projections, and realistic return plans. She also underscored the principles of transparency, accountability, and Islamic ethics in financial management to ensure that businesses operate honestly, fairly, and sustainably.

The session also explored real-world funding practices in Indonesia, such as the government’s Kredit Usaha Rakyat (KUR) program, venture capital schemes from institutions like East Ventures and Mandiri Capital Indonesia, as well as donation- and investment-based crowdfunding models. Through case studies, students were encouraged to identify opportunities and challenges in funding initiatives relevant to literature- and language-based entrepreneurship, including independent publishing, digital literacy content creation, and language learning platforms.

This session provided valuable insights for Arabic Study Program students to develop businesses that are not only intellectually creative but also financially robust. By understanding sustainable business funding strategies, students are expected to design independent, ethical, and impact-driven entrepreneurial models.

The course also supports the achievement of the Sustainable Development Goals (SDGs) — particularly SDG 4 (Quality Education) through practical entrepreneurship education, SDG 8 (Decent Work and Economic Growth) by fostering competitive young entrepreneurs, and SDG 9 (Industry, Innovation, and Infrastructure) by promoting innovation and sustainable resource management.

[Arabic Literature, Muhammad Ardiansyah]

Yogyakarta, October 13, 2025 – The Arabic Study Program, Faculty of Cultural Sciences, Universitas Gadjah Mada, continued its Entrepreneurship course series with the seventh session featuring a new speaker, Diyah Wikan Rakhmatika, S.S., M.A.—an academic and business practitioner with extensive experience in Islamic economics and financial management. In this session, Arabic Study Program students explored the crucial topic of Financial Management in Entrepreneurship.

During the lecture, Diyah emphasized that financial management is the backbone of business sustainability, where maintaining a balance between income and expenditure must be grounded in transparency and accountability. She highlighted that many entrepreneurs, especially in the UMKM sector, struggle to grow because they mix personal and business finances. Therefore, students were encouraged to understand the importance of financial separation, regular transaction recording, proper budgeting, and periodic financial evaluations to assess business performance effectively.

The lecture also covered three essential financial reports that every aspiring entrepreneur should master: the income statement, cash flow statement, and simple balance sheet. These reports serve as critical tools for measuring profitability, maintaining positive cash flow, and understanding the overall financial health of a business. Diyah further introduced the concepts of cash flow management and reinvestment strategy as strategic approaches to maintaining financial stability and supporting long-term business growth.

Beyond the technical aspects, Diyah also discussed the ethical and social responsibilities of financial management. She linked sound financial practices with the principles of sustainability, emphasizing that business profits should not solely benefit the owner but also contribute to the well-being of employees, communities, and the environment—such as through corporate social responsibility (CSR) initiatives.

Through this seventh session, students of the Arabic Study Program at UGM were expected not only to understand financial management theory but also to apply it in their ongoing business plan projects. With strong financial literacy, students can build ventures that are not only profitable but also ethical and sustainable.

This entrepreneurship class also aligns with the United Nations’ Sustainable Development Goals (SDGs), particularly SDG 4 (Quality Education) by providing practical entrepreneurship education, SDG 8 (Decent Work and Economic Growth) by fostering competent young entrepreneurs, and SDG 12 (Responsible Consumption and Production) by instilling values of efficient and ethical resource management.

Author: Muhammad Ardiansyah