PT AEON Indonesia, in collaboration with PT Sahabat Kota Wisata, planted trees at AEON Mall Living World Kota Wisata, Cibubur. This activity was part of a series of events organized for the opening of the AEON mall in mid-March. Tree planting by the AEON Group began in 1991 and is used as an activity to embody AEON’s core philosophy of corporate social responsibility towards nature and the community around the company’s location. 

Trees were planted in the courtyard of the shopping center, covering an area of one hectare. For this planting, PT AEON Indonesia used Syzygium Oleana (Photinia Red Robin), around 60 plants measuring 60 cm. Several PT AEON Indonesia executives, including Mr. Takahiro Osugi as President and CEO, also attended the event. In his interview, he said: “The aim of planting this tree is to enrich the lives of the residents of Kota Wisata Cibubur and the surrounding area. The trees that will be planted should contribute to improved air quality and a healthier environment.” 

Tree planting is therefore one of the efforts being made to protect the climate and currently polluted land. In the context of the Sustainable Development Goals (SDGs), this activity can be classified as a collaboration under points 13 (combating climate change) and 15 (protecting terrestrial flora and fauna).

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The World Meteorological Organization estimates that the global average temperature is expected to rise by 1.5°C by 2025 compared to the 1900s. One of the contributing factors is deforestation. In Indonesia, the Central Statistics Agency (BPS) reported that the area of Indonesia’s forests decreased by 956,258 hectares (0.5% of the total land area) between 2017 and 2021. One example of successful conservation is Wonosadi Forest in Gunungkidul, which has been restored thanks to community awareness and the oral tradition of Sadranan Wonosadi.

Wonosadi Forest is a forest located in Duren Hamlet, Semin District, Gunungkidul Regency. It is classified as SG (Sultan Ground) and functions as a protected forest that safeguards life support systems. In 1960, Wonosadi Forest experienced massive deforestation due to the ideological shift of the PKI. Currently, thanks to the Sadranan oral tradition, the community has successfully restored the forest’s sustainability.

An important oral tradition in the conservation of Wonosadi Forest is the will of Ki Onggoloco, which states that:

• Wonosadi Forest must be preserved for the prosperity of future generations.
• This forest contains many medicinal plants.
• The Sadranan ritual is held annually to strengthen social bonds.

According to Muhammad Lodhi Firmansyah (Cultural Anthropology, 2023), “We are conducting research on the Sadranan tradition as a collective awareness to preserve Wonosadi Forest from deforestation, using ecocriticism as our main approach. Our main goal is to find new formulas to internalize the values of the Sadranan Oral Tradition as an effort to preserve the environment and curb climate change.” Besides Lodhi, the research team consists of Ghina Danilah as the leader (Indonesian Language and Literature, 2022), Syifa Hasna Yunifa (Forestry, 2023), Afif Naufal Widiadi (Cultural Anthropology, 2021), and Febriano Agung Nugroho (Law, 2023), under the guidance of Dr. Aprillia Firmonasari, S.S., M.Hum., DEA.

This research involves surveys of 78 residents of Duren Hamlet using observation and interviews with key figures such as the gatekeeper, forest rangers, village officials, and the head of Beji Village. “As supporting data, we conducted archival readings and a population census,” said Lodhi.

Survey results show that the majority of respondents (43.9%) are in the group that is active and committed to preserving the tradition. A small portion (8.5%) is in the group that participates and believes but does not understand or spread the tradition.

Ecocriticism analysis of the Sadranan Oral Tradition shows that human awareness of nature can maintain ecosystem balance and create ecological conservation. However, social and economic factors can threaten this sustainability, especially the low participation rate among the younger age group (<25 years), which risks eroding local culture.

Active participation and community commitment in preserving the Sadranan oral tradition indicate that the social system in Duren Hamlet has achieved balance and sustainability. Through this tradition, the community has successfully built social systems and structures that support the conservation of Wonosadi Forest.

With the ecocriticism approach, this research emphasizes the importance of integrating local traditions into ecological conservation strategies for climate change mitigation, and opens new perspectives on conservation efforts in other forests in Indonesia.

Purworejo, Thursday, March 7, 2024, in order to maintain the sustainability of the forest ecosystem, Lecturer of Indonesian Language and Literature Study Program of UGM Faculty of Cultural Sciences, Dr. Novi Siti Kussuji Indrastuti, M.Hum., initiated a Community Service (PKM) program in collaboration with Perhutani Forest Management Unit (KPH) South Kedu and PT Kreasi Wisata Global as the management of Menoreh Dreamland tourism, planting together on the commitment of Green Ecotourism. The commitment to Green Ecotourism is shown through steps such as the mass planting of 150 pine tree seedlings and the provision of green open spaces and “Peleluk Pohon” rides as a means to interact directly with nature as well as a symbol of gratitude to nature and awareness of the importance of maintaining forest ecosystems. The joint planting program applies ecological, social, economic, and cultural principles to educate, maintain, and improve environmental sustainability, community welfare, and business sustainability. Not only joint planting, this activity also held an interesting, aesthetic, and fun “Plant and Hug Trees” socialization and education accompanied by live poetry media by Ibu Novi and music/songs, to the general public and environmental activists.

Natural degradation due to human exploitation such as degradation, deforestation, illegal logging, and land conversion into housing or agricultural land are some of the main factors that have caused the decline in forest area around the world. To overcome this, a real approach is needed to increase and foster awareness of the sustainability of forest ecosystems that humans must always protect. One approach with potential solutions is through the concept of Green Ecotourism or ecotourism. This sustainable solution offers an effective platform for education and counseling to the community about the importance of protecting forest ecosystems.

The output of the Community Service activities that have been carried out by Dr. Novi Siti Kussuji Indrastuti, M.Hum., are open to the public and can be accessed through the following link:

Policy Brief

• Policy Brief Raising Awareness of Oxygen Needs through Green Ecotourism Commitment (Case Study in Menoreh Dreamland, Kalilo, Kaligesing, Purworejo)

PKM Video

• Video of Green Ecotourism PKM Activities

On February 25, the American Studies Students and Alumni Association (ASSAA) held a weekly online discussion to discuss this year’s Charity Act event. Every year, ASSAA holds Charity Act activities as one of the realizations of the Tridharma of Higher Education, namely in the field of Community Service by providing services to the community by utilizing the knowledge and skills gained during study.

In the last 2 editions, Charity Act activities have focused on environmental awareness and cultural development. In the ASSAA 2023 Charity Act entitled “Resilience of the Pandowoharjo Community through the Development of Culturally Based Integrated Tourism Villages”, in this activity, students focus on providing an overview and education to the Pandowoharjo community regarding insights and practical guidance in overcoming the challenges of developing environmental and cultural-based tourism villages in the era of globalization. In this activity, the Charity Act Team provides exposure and practical guidance related to aspects of Personal Branding in marketing tourist villages digitally, aspects of Social Media Utilization in creating content related to the theme of natural tourist villages, as well as aspects of Multi-Language Access in translating documents as facilities and marketing tools for tourist villages. Then proceed with the translation activity of the Pandowoharjo tourist village brochure document which is used as a marketing tool.

In the ASSA Charity Act 2022 entitled “Eco-Pesantren”: Instilling a Critical Mindset and Awareness of the 3Rs (Recycle, Reduce and Reuse) in Santri Pondok Pesantren Modern Tazakka. Aims to increase the awareness of santri of a healthy or environmentally friendly environment. This activity was carried out through a series of activities that focused on instilling a critical mindset and awareness of the importance of knowledge about the 3Rs: Recycle, Reduce and Reuse. The students are trained to solve real environmental and waste problems such as; the closure of the TPU because the waste collected has exceeded capacity. The results of the discussion, which are solutions to the problem, are then made into a mind-map and the activity participants present the solution ideas from each group in front of other activity participants.

This Charity Act activity is supposed to not only contribute the knowledge possessed by Master of American Studies students, but also make people aware of the importance of environmental and cultural awareness. It is hoped that this year’s Charity Act activities can be held successfully as before, and provide many benefits to the wider community.