SDG 8: Decent work and economic growth | SDGs 8: Culture | SDG 11: Sustainable cities and communities | SDGs 11: Adaptation | SDG 17: Partnerships for goals | SDGs 17: Fostering for innovation

In one of series of retirement period events for Prof. Dr. Ida Rochani Adi, S.U. which was held on Monday, February 19th 2024 in the Soegondo Building Auditorium, Faculty of Cultural Sciences, Gadjah Mada University, Seminar on Popular Culture and Literature was the main event led by the moderator, namely Dr. Herman Felani, M.A. with Prof. Ida acted directly as Keynote Speaker. Meanwhile, the presenters were two professors who were experts in this field. The two presenters were Prof. Mister Gideon Maru as the first presenter and Prof. Nuriadi as the second presenter. The two experts discussed the social community’s views on popular cultural and literary phenomena.

According to the speaker at the seminar, literature is always synonymous with “fiction”, “the product of imagination”, “imagination” and “the result of inventions” created by the author. This view is not completely wrong but tends to inferiorize literature as a creative work and science in the social sciences and humanities. Literature is an expression of feelings, thoughts, views on life, life character principles, and a writer’s ideal vision of life. Therefore, literature takes the form of FICTION (novels, short stories, folk tales, legends, etc.), but also NONFICTION (letters, essays, speeches, biographies, autobiographies, etc.). The extraordinary discussion closed with comments from Prof. Ida, then continued with giving souvenirs to the moderator and presenter as well as taking a group photo.

SDG 16: Peace, justice and strong institutions | SDGs 16: Accountable institutions | SDG 10: Reduced inequalities | SDG 8: Decent work and economic growth | SDG 5: Gender equality: Feminism

Prof. Dr. Ida Rochani Adi, S.U. was a Professor in the field of American Studies, Department of Intercultural Studies, Faculty of Cultural Sciences, Gadjah Mada University. Before becoming a professor in this field from 1995 until now, she started his career as a lecturer in 1980 in the Master of Management study program for 15 years. Gadjah Mada University could be said to be a second home for her. How could it not be, she has been part of this university since taking undergraduate studies from 1976 to 1980 majoring in English. From 1985 to 1987, she continued her studies in a master’s program in American studies. Then from 2000 to 2003, he took his doctoral program at Gadjah Mada University. Because of all this, she received the UGM 25 Years of Loyalty award two years in a row, in 2007 and 2008.

Time flies so fast. Now she is at the end of his service and entering her retirement period. To appreciate her services and provide memorable memories, the Faculty of Cultural Sciences team consisting of lecturers, staff, alumni and students prepared special events and offerings as a form of love and gratitude. The event was presented in the form of a seminar on Monday, February 19 2024 at the Soegondo Building Auditorium, Faculty of Cultural Sciences, Gadjah Mada University. At this event, her work in the form of a book she wrote was dissected and became a souvenir for everyone who attended. She also received song offerings, greetings and gifts from his colleagues. In her speech, she felt very grateful and did not expect that she would get so much love from the people around him.

SDG 4: Quality education | SDGs 4: Education | SDG 8: Decent work and economic growth | SDGs 8: Culture | SDG 11: Sustainable cities and communities | SDGs 11: Adaptable | SDG 16: Peace, justice, and strong institutions | SDGs 16: Education | SDG 17: Partnerships for the goals | SDGs 17: Fostering Innovation

The title of this Public Lecture succeeded in attracting the attention of students from the Faculty of Cultural Sciences, Gadjah Mada University who were interested in concentrating on translation to attend the Multimedia Room on the 2nd floor of the Margono Building on Tuesday 20th of February 2024. Students from various levels and classes as well as lecturers filled the room from 9 am to gain new knowledge about translation from extraordinary sources in their field. The resource person is the Head of Pacific and Asian Students from the University of Victoria (British Columbia, Canada). Before presenting his material, he expressed his deepest gratitude to the Faculty of Cultural Sciences for supporting his research and to the students who were willing to take the time to attend the general lecture.

The material opened by explaining the meaning of translation so that public lecture participants knew the basic knowledge first before discussing translation and its problems in more depth. The use of differentiation in each concept of religion and atma was one of the problems in translation where there might be a language transformation adapted from the old concept to the new constitution. On the issue of religion and atma, there were a number of terms and other languages that were trapped in language transformation efforts. The presenter delivered the material in a way that was easy to understand, namely by relating it to examples found in everyday life based on the presenter’s personal experience. From the presentation given, he concluded that the use of linguistics, especially in the field of translation, could not be separated from concepts in everyday life.

Prof. Dr. Faruk HT., moderator at this public lecture, closed by providing a simpler conclusion that there were three important points that could be noted. First, translation as a crossing of meaning. This does not only apply to interlanguage translations but also between languages, for example between one group and another. Second, the concept of metaphor is conveying something with another meaning. This meaning can also be reversed, that is, conveying the meaning with a different name or sign. Third, meaning is a fluid process that can change from one place to another, from one case to another, such as in the case of religion and atma. Finally, the question and answer session was led by a different moderator, namely Dr. Arsanti Wulandari, M. Hum.

SDGS 8: Decent Work and Economic Growth | SDGs 17: Partnership for the Goals

On Tuesday, February 13th, 2024, Universitas Gadjah Mada through the UGM Public Relations, News, and Protocol Office held a Technical Guidance with the theme “Management of Universitas Gadjah Mada Social Media” for public relations, protocol, and news staff in the UGM work unit environment which was held in the Auditorium of the Faculty of Mathematics and Natural Sciences, from 09.00 – 12.00 WIB. To strengthen the university’s public relations function, UGM presented several speakers from the UGM Public Relations, News, and Protocol Office to present the material themes. This aligns with providing information services to the public about events, events, and information around UGM.

The Technical Guidance session began with a speech from the Deputy Dean for Alumni, Cooperation, and Innovation, Dr. Fajar Adi Kusumo, S.Si., M.Sc., who stated that the publication of activities carried out in the UGM environment could be a source of inspiration for the wider community, therefore it is necessary to have qualified knowledge to manage information for the public, especially information that is shared through social media. In line with this, Mrs. Hestining Kurniastutim, S.S., M.B.A., Head of the UGM Public Relations, News, and Protocol Office, also stated the high urgency of social media, as well as the traffic of the existence of the official pages of each unit which affects the ups and downs of information accessibility caused by the increasingly rapid communication.

The Technical Guidance session was then continued with a presentation of material that mapped the segmentation of social media users from each social media platform, the objectives of building social media content, efforts to increase engagement from social media content, the characteristics of content for public information, and the stages of production of content for social media. The presentation of the material ended with the opening of a question and answer session from the faculty, department, and other UGM work units regarding the management of social media on several platforms, copywriting, content feedback management, engaging influencers or important UGM figures, and finding a balance in content creation.

It feels different when we step into things beyond our abilities, it feels different when literature students take part in hackathon competitions, and it is still different when women enter business and even lead. This was what actually wanted to be achieved in the 2023 UNESCO-UNITWIN Advanced Workshop & Hackathon program at Sookmyung Women’s University (SMU), Seoul, South Korea in November-December 2023. Bulan Churniati, an English Literature student at the Faculty of Cultural Sciences, Gadjah Mada University, had never expected that this program would enable her to compete on the international stage and at the same time experience traveling abroad for the first time.

This was not a trivial journey, this program required us to first be selected from hundreds of internal university students, then took part in training and whoever was the best would represent Gadjah Mada University at the international level later. It was truly an honor that Bulan must be proud of to have had this extraordinary experience, even though it might be a bit of a burden to show her best as a representative of the best university in Indonesia. The reason was, there were many creative ideas from competing countries, such as Vietnam, Laos, and Cambodia—from ideas for making audiobooks, applications to reduce fast fashion, health, and many more. However, the student topic given required the participants to hold their heads high by discussing MSME issues which certainly produced results.

Before taking part in this training, Bulan admitted that she was still too afraid to start her own business and only focused on the theoretical enthusiasm she initiated – PKM-K about entrepreneurship, business case and business plan competitions, and creating content for other people’s MSMEs. Until APWINC came along and gave her lots of ideas, relationships and the courage to start and develop her own online shop, yes, a small step but the most meaningful in 2023. “Thank you for the support of PIKA UGM as a companion and provider of all information, FIB UGM as a beloved faculty, and UNESCO for its extraordinary program, as well as all parties involved. The word ‘finished’ will not stop my passion, but will make me thirstier to learn—wait for me here to share more stories.” said Bulan Churniati.