The Japanese Language and Culture Program (BKJ), Faculty of Cultural Sciences, Universitas Gadjah Mada, held a public lecture titled “Concepts and Scope of Japanese Language and History” on Wednesday, 29 October 2025, from 08:00 to 12:00 WIB, at Soegondo Building, 7th Floor, Room 709. The event featured two speakers: Dr. Mulyadi, M.A., a lecturer in Japanese linguistics at BKJ UGM and an alumnus of Chiba University, and Meta Sekar Pujiastuti, M.A., Ph.D., a Japanese Literature lecturer at Hasanuddin University and an alumna of Ohio University and Keio University. With strong academic and research backgrounds, both speakers delivered presentations that enriched students’ understanding of Japanese language studies and historical perspectives.
The first session was delivered by Dr. Mulyadi through a research presentation titled “Politeness Strategies in Persuasive Discourse on Japanese Home Shopping TV Broadcasts: QVC Japan for Fashion Products.” He opened the session with an analogy drawn from Indonesian traditional markets to highlight the importance of linguistic comfort in communication. The discussion then focused on QVC Japan, a home shopping channel used as the main object of analysis. Using data collected from QVC broadcasts available on YouTube, he demonstrated how linguistic strategies—such as pragmatic particles (ne, yo), keigo (honorific speech), indirect invitations, and expressive intonation—are employed to create persuasive discourse while maintaining politeness. The presentation showed that marketing communication in Japan emphasizes social harmony (wa) without reducing the effectiveness of its message.
The second session was delivered by Meta Sekar Pujiastuti through a talk titled “Revisiting the History of Indonesia–Japan Relations: Nusantara Identity in a Global Context.” Her discussion highlighted that Indonesia–Japan relations extend far beyond the 1942–1945 period. She presented historical findings that trace long-standing interactions between the two regions, including the appearance of batik motifs in seventeenth-century ukiyo-e artifacts, VOC activities in Dejima, and records of slavery involving people from Bugis and Batavia. She also shared visual materials and archaeological evidence related to the lives of Nusantara groups in Dejima, including culinary activities and cultural markers such as lurik fabric and udeng headwear. These examples underscored the strong contributions of Nusantara culture within the historical trajectory of Japan, although such contributions often remain overlooked in dominant historical narratives.
Overall, the public lecture offered a comprehensive view of the relationship between language and history as an essential foundation for understanding Japan. The insights gained from the sessions are expected to strengthen students’ analytical skills and encourage a more meaningful and high-quality learning process within the Japanese Language and Culture Program at UGM.
Author: Barra Taura Nursaid
