Yogyakarta, October 27, 2025 – The Arabic Study Program, Faculty of Cultural Sciences, Universitas Gadjah Mada, continued its Entrepreneurship course series with the ninth session, featuring an inspiring guest speaker, Reisa Nurma Boruregar, S.S., a young entrepreneur, digital marketing practitioner, and proud alumni of the study program. In this session, Reisa delivered a lecture titled “Developing Entrepreneurship through Digital Promotion,” which focused on strategies for marketing, branding, and leveraging digital media to build sustainable businesses.

Reisa began the lecture by sharing her personal journey of starting a business from scratch, from selling products through BlackBerry Messenger to managing multiple ventures such as ReisaGarage, Jogja Nasi Bento, and Layana Indonesia. She emphasized the importance of adaptability to changes in social media algorithms and digital trends. According to her, one of the most common mistakes entrepreneurs make is their reluctance to evolve with technology and digital advertising trends, even though these are crucial to maintaining business relevance in today’s market.

Students were guided to understand how to choose the right sales platforms, identify target markets, and find products and suppliers aligned with consumer demand. Reisa also introduced various digital tools that can be used for market research, identifying trending products, and analyzing high-performing content on platforms such as TikTok and Shopee.

The session also explored effective digital marketing strategies, both paid and unpaid. Reisa explained that paid promotions could include collaborative content (collab posts), endorsements, affiliate marketing systems, and paid digital advertisements. Meanwhile, unpaid promotions could be optimized through organic content that is relatable, entertaining, inspiring, informative, visually engaging, and encourages audience interaction.

In addition to promotional strategies, Reisa also discussed the importance of setting realistic pricing structures based on production, operational, tax, commission, and profit margin considerations. Students were encouraged to think strategically about pricing and sales targets to achieve sustainable business growth.

Through this session, Arabic Study Program students not only learned about digital marketing techniques but also discovered how creativity and digital literacy can be transformed into tangible economic strength.

This course actively supports the achievement of the Sustainable Development Goals (SDGs), particularly SDG 4 (Quality Education) by providing practical entrepreneurial education, SDG 8 (Decent Work and Economic Growth) by fostering tech-savvy young entrepreneurs, and SDG 9 (Industry, Innovation, and Infrastructure) through the application of digital innovation in developing competitive and sustainable business models.

[Arabic Literature, Muhammad Ardiansyah]

Yogyakarta, October 19, 2025 — The Faculty of Cultural Sciences, Universitas Gadjah Mada (UGM) once again served as the venue for the 102nd Test of Proficiency in Korean (TOPIK). The event, held on Sunday, October 19, 2025, was attended by 219 participants for TOPIK I and 203 participants for TOPIK II. As an internationally recognized language proficiency test, TOPIK serves as an important instrument for learners of the Korean language to assess their mastery and readiness to pursue further studies or careers in Korean-speaking environments.

As part of its commitment to supporting student development, the Korean Language and Culture Study Program, Faculty of Cultural Sciences UGM, provided registration fee support for students who took part in the test. This year, 41 students received Rp100,000 each. This support, offered annually, reflects the program’s ongoing effort to help students continuously sharpen their language proficiency through internationally certified examinations. The initiative is also expected to motivate students to further enhance their academic and professional competencies while strengthening their readiness to face various challenges and opportunities in the world of work.

Through the implementation of TOPIK on campus, the Korean Language and Culture Study Program not only facilitates students in assessing their Korean language proficiency but also seeks to strengthen graduates’ preparedness for the workforce and broaden their opportunities to contribute on a global scale. This initiative represents the program’s continuous commitment to fostering a high-quality and competitive learning environment that remains relevant to global developments.

Photo: Pixabay

Author: Eunike Serafia N.S

Yogyakarta, October 22, 2025 — The Head of the History Study Program, Faculty of Cultural Sciences, Universitas Gadjah Mada (FIB UGM), Dr. Mutiah Amini, M.Hum, officially opened the History Week 2025, which carries the theme “Industry in the Flow of History.” The opening ceremony took place at the Auditorium of Soegondo Building, 7th Floor, on Wednesday (22/10), attended by students from the Faculty of Cultural Sciences as well as representatives from various student organizations within and beyond FIB UGM.

History Week is an annual event organized by the Undergraduate History Study Program of FIB UGM as part of its efforts to enhance historical learning through both academic and non-academic approaches. The program serves as a platform for students to broaden their insights, channel their creativity, and foster awareness of historical and social issues relevant to today’s society.

The implementation of History Week 2025 is the result of collaboration and initiative by the Badan Keluarga Mahasiswa Sejarah (BKMS), the student association that oversees various activities of History students within FIB UGM. As one of BKMS’s largest programs, this event is not only intended for students of the History Study Program but is also open to the public, including academics from various universities across Indonesia. Through this event, students are encouraged to actively participate in developing historical studies oriented toward contemporary issues.

One of the main series of activities in History Week 2025 is the National Student History Seminar (SSMN), which adopts the overarching theme “Industry in the Flow of Indonesian History.” The seminar is designed to provide opportunities for students from diverse disciplines who have an interest in history to develop their academic writing and discussion skills. Several selected students will present their papers directly before the seminar participants in two panel sessions. Prior to these presentations, the event will begin with an introductory lecture delivered by a keynote speaker who is an expert in industrial history.

The discussions in this seminar cover a wide range of important topics related to the development of industry in Indonesia, including the historical evolution of industry, the dynamics of local industries, the impacts of industrialization on the environment and society, the history of social movements within industry, as well as the roles of local economic figures and women in the industrialization process. Through a historical perspective, this event seeks to foster a deeper understanding of how industry has become an integral part of Indonesia’s social, economic, and cultural development.

Overall, History Week 2025 aims to encourage students to understand industrial issues from a historical perspective while raising awareness of the importance of studying national industrial history as a key to comprehending today’s industrial dynamics. Moreover, the event aligns with the Sustainable Development Goals (SDGs), particularly Goal 4 (Quality Education) through the strengthening of historical literacy and academic research, Goal 8 (Decent Work and Economic Growth) by exploring the historical development of the industrial sector, and Goal 9 (Industry, Innovation, and Infrastructure) which emphasizes the importance of history as the foundation for future innovation and development. Thus, History Week 2025 stands not only as an academic platform but also as a tangible contribution from UGM History students to the global agenda of sustainable development.

[Public Relations of FIB UGM, Candra Solihin]

Yogyakarta, May 27, 2025 – The Korean Language and Culture Study Program, Faculty of Cultural Sciences, Universitas Gadjah Mada once again held an inspiring public lecture titled “Public Speaking for Effective Intercultural Communication.” Taking place at the 7th Floor Auditorium of Soegondo Building, the event featured Dhinar Arga Dumadi, S.S., M.A., a TvOne journalist and public speaking practitioner, as the keynote speaker.

The event began at 7:30 AM with an opening by the MC, followed by a welcoming remark from Mr. Suray Agung Nugroho, S.S., M.A., Ph.D. The session then continued with the speaker’s introduction and material presentation. During the lecture, Arga delivered various fundamental communication techniques and effective public speaking strategies. He emphasized that effective communication does not rely solely on words but also on facial expressions, voice intonation, and body language. Referring to Albert Mehrabian’s theory, he highlighted that non-verbal communication plays a dominant role in message delivery.

Among the techniques he introduced was the “Burger Trick” for structuring a speech—comprising a clear opening, body, and closing—along with the importance of articulation, intonation, stressing, phrasing, tempo, and gestures. Arga also shared his personal experiences as a host and journalist in dealing with various types of audiences.

The students attending the event showed great enthusiasm, especially during the lively Q&A session. In addition to expanding their technical knowledge, this lecture also helped boost students’ confidence in public speaking, both in academic and professional contexts.

The event concluded at 9:00 AM with a documentation session involving all participants.

Through this activity, the Korean Language and Culture Study Program at UGM hopes that students will become more equipped to be competent communicators—not only in terms of language use, but also in effectively delivering messages within intercultural dialogues.

[Nisa Khairuna Sabilla]

Yogyakarta, May 17, 2025 – The Arabic Study Program Student Association (IKMASA) of Universitas Gadjah Mada (UGM) warmly welcomed a delegation from Qismul Adabil ‘Arabiy (QIS’AR) of Universitas Sebelas Maret (UNS) for a comparative study visit held at the Faculty of Cultural Sciences, UGM. The event was held to strengthen inter-organizational connections and foster lasting relationships between student associations of Arabic Study programs.

The visit was attended by all members of IKMASA, representing each department, and led by IKMASA Chairperson Candra Solihin. The QIS’AR UNS delegation, numbering around 50 students, was accompanied by their Chairperson, Adil Alhuda.

The visit began with welcoming speeches from the heads of both student associations, followed by detailed presentations of work programs from each department. To facilitate in-depth discussions, participants were divided into smaller groups consisting of 2–3 corresponding departments for more focused exchanges.

The event concluded with a documentation session held in Room 709 of the Soegondo Building and in front of the Graha Sabha Pramana building, capturing the spirit of collaboration and mutual learning that defined the day.