SDG 16: Peace, justice and strong institutions | SDGs 16: Accountable institutions | SDG 10: Reduced inequalities | SDG 8: Decent work and economic growth | SDG 5: Gender equality: Feminism

Prof. Dr. Ida Rochani Adi, S.U. was a Professor in the field of American Studies, Department of Intercultural Studies, Faculty of Cultural Sciences, Gadjah Mada University. Before becoming a professor in this field from 1995 until now, she started his career as a lecturer in 1980 in the Master of Management study program for 15 years. Gadjah Mada University could be said to be a second home for her. How could it not be, she has been part of this university since taking undergraduate studies from 1976 to 1980 majoring in English. From 1985 to 1987, she continued her studies in a master’s program in American studies. Then from 2000 to 2003, he took his doctoral program at Gadjah Mada University. Because of all this, she received the UGM 25 Years of Loyalty award two years in a row, in 2007 and 2008.

Time flies so fast. Now she is at the end of his service and entering her retirement period. To appreciate her services and provide memorable memories, the Faculty of Cultural Sciences team consisting of lecturers, staff, alumni and students prepared special events and offerings as a form of love and gratitude. The event was presented in the form of a seminar on Monday, February 19 2024 at the Soegondo Building Auditorium, Faculty of Cultural Sciences, Gadjah Mada University. At this event, her work in the form of a book she wrote was dissected and became a souvenir for everyone who attended. She also received song offerings, greetings and gifts from his colleagues. In her speech, she felt very grateful and did not expect that she would get so much love from the people around him.

SDG 4: Quality Education | SDGs 4: Education for sustainability | SDG 9: Industry, innovation and infrastructure | SDGs 9: Economic development | SDG 10: Reduced inequalities | SDGs 10: Business | SDG 17: Partnerships for goals | SDGs 17: Fostering innovation

All prospective graduates will definitely feel happy and relieved because they have completed the difficult tasks they undertook during college, especially their thesis. However, they will face the next struggle after graduating from college. They will start a new life which of course will have increasingly difficult and numerous challenges. The reality of life that does not always match what they want requires fresh graduates to really prepare themselves by planning what they will do after graduating. Realizing the anxiety felt by prospective alumni, the Faculty of Cultural Sciences, Gadjah Mada University held soft skills training for prospective graduates the day before graduation day to prepare human resources who are ready to face the world outside campus.

Tania Nugraheni Ayuningtyas, is a successful young entrepreneur who graduated from the Tourism study program at the Faculty of Cultural Sciences who is currently continuing her postgraduate studies at the Agribusiness Management study program at Gadjah Mada University with an LPDP scholarship. The twists and turns of her journey in achieving success can be a motivation and lesson for anyone who just wants to start a business, this is what makes her worthy of being a speaker at this training in front of undergraduate graduate candidate which will be held on Tuesday, February 20 2024 at the Faculty of CulturalScience Auditorium, Gadjah Mada University. Before finally she succeeded as owner & director of CV. Slamet Jogjamu Indonesia and also Co-Founder & Finance Manager of PT. Waturanda Destination, she experienced failure and even fraud. But that didn’t make her give up, in fact these incidents encouraged her to continue learning and thinking to be better.

That afternoon, she shared her valuable knowledge about how to start a business. According to her, there are three important things that must be done, namely Learn, Build and Measure. Learn, namely gathering understanding about the target market, customers and problems that need to be solved, as well as creating hypotheses to test on the market. Build is building a product or service simply and quickly. And the last thing that entrepreneurs rarely remember but is very important is Measure, which is actively collecting data and feedback from users so that it is possible to measure product performance. With the knowledge she shared, she hoped that prospective graduates will be ready to face the new world after graduating and can plan carefully for the future.