SDG 8: Decent work and economic growth | SDGs 8: Culture | SDG 11: Sustainable cities and communities | SDGs 11: Adaptation | SDG 17: Partnerships for goals | SDGs 17: Fostering for innovation

In one of series of retirement period events for Prof. Dr. Ida Rochani Adi, S.U. which was held on Monday, February 19th 2024 in the Soegondo Building Auditorium, Faculty of Cultural Sciences, Gadjah Mada University, Seminar on Popular Culture and Literature was the main event led by the moderator, namely Dr. Herman Felani, M.A. with Prof. Ida acted directly as Keynote Speaker. Meanwhile, the presenters were two professors who were experts in this field. The two presenters were Prof. Mister Gideon Maru as the first presenter and Prof. Nuriadi as the second presenter. The two experts discussed the social community’s views on popular cultural and literary phenomena.

According to the speaker at the seminar, literature is always synonymous with “fiction”, “the product of imagination”, “imagination” and “the result of inventions” created by the author. This view is not completely wrong but tends to inferiorize literature as a creative work and science in the social sciences and humanities. Literature is an expression of feelings, thoughts, views on life, life character principles, and a writer’s ideal vision of life. Therefore, literature takes the form of FICTION (novels, short stories, folk tales, legends, etc.), but also NONFICTION (letters, essays, speeches, biographies, autobiographies, etc.). The extraordinary discussion closed with comments from Prof. Ida, then continued with giving souvenirs to the moderator and presenter as well as taking a group photo.

SDG 4: Quality Education | SDGs 4: Education for sustainability | SDG 9: Industry, innovation and infrastructure | SDGs 9: Affordable access | SDG 10: Reduced inequalities | SDGs 10: Education | SDG 11: Sustainable cities and communities | SDGs 11: Adaptation 

Apart from the Seminar in Popular Culture and Literature, another agenda that attracts literature enthusiasts in the Retirement Period Event of Prof. Ida Rochadi Adi, S.U. was a Book Review of the book entitled [R]EVOLUTION OF LITERARY IN THE DIGITAL ERA: Theoretical and Historical Perspectives whose author is none other than Prof. Ida. The agenda started at 10.30 am on Monday 19th of February 2024 and lasted for approximately 45 minutes at the same place as the other series of agendas, it was in the Auditorium of the Faculty of Cultural Sciences, Gadjah Mada University. On this occasion, the speaker was Dr. Anna Sriastuti, M. Hum. and Dr. Rif’ah Innayati, M.A.

The book was written with the aim of responding to technological developments that are capable of changing the mature structure of a scientific discipline. The author tried to capture the lament of a scientific discipline facing the dilemma of technological change. From a theoretical and historical perspective, the book tried to offer a framework for responding to developments in the digital world in the world of literature. This book could provide thought, reflection and development of new ideas regarding the phenomenon of literary works in the development of the digital world in the current modern era. Finally, both speakers strongly recommended reading the book because it can really open up thinking about literature in the digital era.

SDG 16: Peace, justice and strong institutions | SDGs 16: Accountable institutions | SDG 10: Reduced inequalities | SDG 8: Decent work and economic growth | SDG 5: Gender equality: Feminism

Prof. Dr. Ida Rochani Adi, S.U. was a Professor in the field of American Studies, Department of Intercultural Studies, Faculty of Cultural Sciences, Gadjah Mada University. Before becoming a professor in this field from 1995 until now, she started his career as a lecturer in 1980 in the Master of Management study program for 15 years. Gadjah Mada University could be said to be a second home for her. How could it not be, she has been part of this university since taking undergraduate studies from 1976 to 1980 majoring in English. From 1985 to 1987, she continued her studies in a master’s program in American studies. Then from 2000 to 2003, he took his doctoral program at Gadjah Mada University. Because of all this, she received the UGM 25 Years of Loyalty award two years in a row, in 2007 and 2008.

Time flies so fast. Now she is at the end of his service and entering her retirement period. To appreciate her services and provide memorable memories, the Faculty of Cultural Sciences team consisting of lecturers, staff, alumni and students prepared special events and offerings as a form of love and gratitude. The event was presented in the form of a seminar on Monday, February 19 2024 at the Soegondo Building Auditorium, Faculty of Cultural Sciences, Gadjah Mada University. At this event, her work in the form of a book she wrote was dissected and became a souvenir for everyone who attended. She also received song offerings, greetings and gifts from his colleagues. In her speech, she felt very grateful and did not expect that she would get so much love from the people around him.

SDG 4: Quality Education | SDGs 4: Education for sustainability | SDG 9: Industry, innovation and infrastructure | SDGs 9: Economic development | SDG 10: Reduced inequalities | SDGs 10: Business | SDG 17: Partnerships for goals | SDGs 17: Fostering innovation

All prospective graduates will definitely feel happy and relieved because they have completed the difficult tasks they undertook during college, especially their thesis. However, they will face the next struggle after graduating from college. They will start a new life which of course will have increasingly difficult and numerous challenges. The reality of life that does not always match what they want requires fresh graduates to really prepare themselves by planning what they will do after graduating. Realizing the anxiety felt by prospective alumni, the Faculty of Cultural Sciences, Gadjah Mada University held soft skills training for prospective graduates the day before graduation day to prepare human resources who are ready to face the world outside campus.

Tania Nugraheni Ayuningtyas, is a successful young entrepreneur who graduated from the Tourism study program at the Faculty of Cultural Sciences who is currently continuing her postgraduate studies at the Agribusiness Management study program at Gadjah Mada University with an LPDP scholarship. The twists and turns of her journey in achieving success can be a motivation and lesson for anyone who just wants to start a business, this is what makes her worthy of being a speaker at this training in front of undergraduate graduate candidate which will be held on Tuesday, February 20 2024 at the Faculty of CulturalScience Auditorium, Gadjah Mada University. Before finally she succeeded as owner & director of CV. Slamet Jogjamu Indonesia and also Co-Founder & Finance Manager of PT. Waturanda Destination, she experienced failure and even fraud. But that didn’t make her give up, in fact these incidents encouraged her to continue learning and thinking to be better.

That afternoon, she shared her valuable knowledge about how to start a business. According to her, there are three important things that must be done, namely Learn, Build and Measure. Learn, namely gathering understanding about the target market, customers and problems that need to be solved, as well as creating hypotheses to test on the market. Build is building a product or service simply and quickly. And the last thing that entrepreneurs rarely remember but is very important is Measure, which is actively collecting data and feedback from users so that it is possible to measure product performance. With the knowledge she shared, she hoped that prospective graduates will be ready to face the new world after graduating and can plan carefully for the future.

SDG 4: Quality education | SDGs 4: Education | SDG 8: Decent work and economic growth | SDGs 8: Culture | SDG 11: Sustainable cities and communities | SDGs 11: Adaptable | SDG 16: Peace, justice, and strong institutions | SDGs 16: Education | SDG 17: Partnerships for the goals | SDGs 17: Fostering Innovation

The title of this Public Lecture succeeded in attracting the attention of students from the Faculty of Cultural Sciences, Gadjah Mada University who were interested in concentrating on translation to attend the Multimedia Room on the 2nd floor of the Margono Building on Tuesday 20th of February 2024. Students from various levels and classes as well as lecturers filled the room from 9 am to gain new knowledge about translation from extraordinary sources in their field. The resource person is the Head of Pacific and Asian Students from the University of Victoria (British Columbia, Canada). Before presenting his material, he expressed his deepest gratitude to the Faculty of Cultural Sciences for supporting his research and to the students who were willing to take the time to attend the general lecture.

The material opened by explaining the meaning of translation so that public lecture participants knew the basic knowledge first before discussing translation and its problems in more depth. The use of differentiation in each concept of religion and atma was one of the problems in translation where there might be a language transformation adapted from the old concept to the new constitution. On the issue of religion and atma, there were a number of terms and other languages that were trapped in language transformation efforts. The presenter delivered the material in a way that was easy to understand, namely by relating it to examples found in everyday life based on the presenter’s personal experience. From the presentation given, he concluded that the use of linguistics, especially in the field of translation, could not be separated from concepts in everyday life.

Prof. Dr. Faruk HT., moderator at this public lecture, closed by providing a simpler conclusion that there were three important points that could be noted. First, translation as a crossing of meaning. This does not only apply to interlanguage translations but also between languages, for example between one group and another. Second, the concept of metaphor is conveying something with another meaning. This meaning can also be reversed, that is, conveying the meaning with a different name or sign. Third, meaning is a fluid process that can change from one place to another, from one case to another, such as in the case of religion and atma. Finally, the question and answer session was led by a different moderator, namely Dr. Arsanti Wulandari, M. Hum.