Women have a significant role in the tourism sector where data obtained from the World Tourism Organization (WTO) shows that 60-70% of world tourism sector workers are women (WTO, 2008). However, unfortunately, the role of women in the tourism sector is still limited to domestic roles with typical activities such as cooking, making souvenirs or handicraft items, and taking care of the cleanliness of accommodation/lodging (Monica, 2018). Women’s involvement in business ventures in the tourism sector is also more informal on a small-medium scale. Similar to other sectors, women’s involvement in tourism at the managerial or decision-making level is still very limited.
One of the pillars of the world tourism recovery agenda from the crisis caused by the pandemic is strengthening the role of women in local communities driving tourism and tourism businesses as innovators, leaders, policymakers, and decision makers (G20 Guideline, 2022). Thus, various efforts are needed to increase the capacity and involvement of women, one of which is by allowing them to take a central position in tourism management.
