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UGM Arabic Students Develop Personal Branding through Digital Content Creation in the Tenth Entrepreneurship Class

News Release Friday, 7 November 2025

Yogyakarta, November 3, 2025 – The Arabic Study Program, Faculty of Cultural Sciences, Universitas Gadjah Mada, continued its tenth session of the Entrepreneurship course with the theme “Optimizing Digital Potential in Business Development.” This session built upon the previous meeting’s topic, focusing on the use of digital media for business promotion but with a more practical and creative approach through a review of student group assignments.

In this meeting, lecturer and guest speaker Reisa Nurma Boruregar, S.S., centered the discussion on reviewing students’ creative video projects that illustrated their personal five-year life plans. Through this assignment, students were encouraged to project their future goals—such as graduation targets, plans for pursuing a master’s degree, or professional career aspirations—and transform these ideas into engaging and innovative visual content.

The assignment aimed to train students in building personal branding and self-promotion through digital media, aligning with the current professional landscape that values online presence and digital identity. Each group presented their video projects in class and received direct feedback from Reisa and their peers on aspects such as visual presentation, narrative flow, and communication strategy.

Through this tenth session, Arabic Literature students gained deeper insights into digital promotion strategies while applying them in a personal and reflective context. This project-based learning approach also demonstrated that the Entrepreneurship course in Arabic Literature UGM goes beyond theory, emphasizing hands-on creativity and digital literacy as essential skills for modern graduates.

The course also contributes to the advancement of the Sustainable Development Goals (SDGs), particularly SDG 4 (Quality Education) by fostering practical, 21st-century skill-based learning; SDG 8 (Decent Work and Economic Growth) by preparing students to thrive in creative and digital industries; and SDG 9 (Industry, Innovation, and Infrastructure) by promoting the use of technology and innovation in sustainable self-development and entrepreneurship.

[Arabic Literature, Muhammad Ardiansyah]

UGM Arabic Study Program Students Participate in Al-Istiqama International Arabic Public Speaking Competition 2025

News Release Wednesday, 15 October 2025

Yogyakarta, October 9th, 2025 – Students from the Arabic Study Program, Faculty of Cultural Sciences, Universitas Gadjah Mada (UGM), are actively participating in the Al-Istiqama International Arabic Public Speaking Competition 2025, an international Arabic speech contest organized by the Omani Research and Studies Centre in collaboration with Istiqama Academy and the Arabic Debate Club. This prestigious event, held under the theme of nurturing eloquence, leadership, and global understanding, gathers high school and university students from around the world to showcase their Arabic communication skills.

The competition features two stages: the online qualifying round, where participants submit a 3–5 minute speech video by October 10, 2025, and the semi-final and final rounds, which will take place on November 7, 2025, at the International Islamic University Malaysia (IIUM). Contestants will address one of several themes, such as “Education and Innovation as Our Path to Leadership” and “The Role of Youth in Building a Peaceful Future.” Winners will receive total prizes amounting to RM 20,000 (approximately USD 4,700).

The Arabic Study Program at UGM provides full support for its students joining this competition. The department organizes intensive coaching sessions, helps students record and edit their competition videos, and provides academic and technical assistance to ensure the best possible preparation. This initiative reflects the program’s dedication to encouraging students to hone their public speaking, linguistic, and intercultural communication skills on the international stage.

 

Through this participation, UGM continues to foster an environment that empowers students to represent Indonesia in global academic and cultural arenas while embodying the values of confidence, eloquence, and collaboration. The Arabic Study Program’s support for this event also aligns with the Sustainable Development Goals (SDGs)—particularly SDG 4 (Quality Education), SDG 16 (Peace, Justice, and Strong Institutions), and SDG 17 (Partnerships for the Goals)—by promoting global educational collaboration and student empowerment through language and culture.

[Arabic Literature, Muhammad Ardiansyah]

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Universitas Gadjah Mada

Faculty of Cultural Sciences
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